KEY RESPONSIBILITIES
Architectural Leadership:
- Design and develop end-to-end Salesforce Marketing Cloud solutions that incorporate Engagement, Personalization, Data Cloud, and Intelligence components.
- Define technical architecture and integration strategies that align with business objectives and best practices.
Solution Development & Implementation:
- Lead technical teams in the configuration, customization, and deployment of Salesforce Marketing Cloud components.
- Oversee the development of integrations with internal and third-party systems, ensuring seamless data flow and system interoperability.
Technical Strategy & Innovation:
- Evaluate emerging technologies and trends to continuously improve the Salesforce Marketing Cloud ecosystem.
- Provide thought leadership in the areas of marketing automation, data analytics, and personalized customer engagement.
Project & Stakeholder Management:
- Collaborate with business leaders, marketing teams, and IT stakeholders to translate business requirements into effective technical solutions.
- Manage project timelines, deliverables, and ensure quality standards are met throughout the project lifecycle.
Best Practices:
- Establish and maintain technical documentation, coding standards, and architectural guidelines.
REQUIRED QUALIFICATIONS
- 10+ years in IT with at least 5+ years focused on Salesforce implementations, specifically within the Marketing Cloud environment.
- Deep experience with Marketing Cloud Engagement, Personalization, Data Cloud, and Intelligence solutions.
- Proficient in cloud architecture, API integrations, data management, and automation frameworks.
- Experience with developing and maintaining complex integrations and data pipelines.
- Salesforce certifications such as Salesforce Marketing Cloud Consultant, Salesforce Marketing Cloud Developer, or Salesforce Technical Architect are highly preferred.
- Strong analytical and problem-solving skills, with a strategic mindset.
- Excellent communication, leadership, and stakeholder management skills
- Ability to work in a fast-paced environment and manage multiple priorities
- This role may require occasional travel and flexible working arrangements.
