Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.
Role in a Nutshell
- Lead/Senior Lead, Business Strategy and Operations position will be responsible for partnering closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan. You will ensure our strategy is coordinated and cohesive, and supports our company objectives. As a key partner to Marketing leaders, you will act as a liaison between Marketing and the wider GTM teams, including Sales, GTM Strategy & Planning, and Financial Planning teams.
- In this role you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. This role will be a critical partner to the Marketing organisation for leading strategic planning and generating insights that drive Marketing performance.
- You will also conduct and support primary and secondary research projects and create relevant insights on market trends, market sizing, market forecasting, company bench-
- marking, customer needs, and competition that inform product, customer, and go-to-market strategies.
What Will You Do
- Analyse unstructured, ambiguous and complex challenges facing the organisation making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.
- Make compelling recommendations; develop a tactical plan to execute and translate them into results.
- Design and execute best-in-class quantitative and qualitative research to support
- decision-making, and strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development
- Develop, implement, and maintain account intelligence strategies to identify profiitable, high-potential accounts, and garnish and retain customer base.
- Strategic Analysis: Conduct in-depth analysis of market trends, industry developments, and competitive landscapes to provide valuable insights that inform our corporate Strategy and executive decision-making.
- Data-driven Insights: Utilise data analytics and business intelligence tools to extract meaningful insights from various data sources, enabling informed strategic choices at the executive level.
- Market Opportunities: Identify new market opportunities and emerging trends that align with the organization's goals, enabling proactive decision-making to capitaliize on these opportunities.
- Competitive Intelligence: Monitor and analyse competitor activities, market positioning, and product offerings to help the organisation maintain a competitive edge.
- Marketing Database Hygiene: Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining and profile techniques
- Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies
- CRM Tool Handling (Salesforce) – Detailed understanding/exp working on salesforce tool is a plus, end to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before up-
- loading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.
- Own the account, contact and lead enrichment activities along with its reporting and insights
Desired Experience
- 4 - 8 years of experience, with a minimum of 4 years in Strategy or Management Consulting, preferably with a leading global consulting firm or in a high-impact Corporate Strategy role within a leading B2B SaaS or technology company.
- At least 4 years experience in Marketing/Sales Strategy, Research roles for Marketing/Sales teams, using secondary and tertiary research methods.
- Must have exposure in SQL to create reports, analyses & insights
- Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo,Rocket Reach, Lusha, Traxcn, etc.
- Proven experience in working with ICP identification across different segments and product portfolios.
- Advanced ability to analyze data and summarize information from multiple sources, including large and complex data sets to perform market, industry, financial and economic analyses. Structured thinking, strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment
- Proficient in analytics and be able to develop actionable insights using data.
- Be able to multitask, prioritize, rapidly iterate, and manage communications with
- different functions in a fast-paced startup environment.
- Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines.
- An MBA from a class A institution and an IIT or technology qualification will be a strong plus.
