Senior Lead - GTM Content

Job Title

Senior Lead, GTM Content

About Us

Tiger Analytics is a global leader in AI and analytics, helping Fortune 500 companies solve their

toughest challenges. We offer full-stack AI and analytics services and solutions to help businesses achieve tangible outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help enterprises navigate uncertainty and move forward decisively. Our purpose is to provide certainty to shape a better tomorrow. As we expand our footprint, we seek a talented and experienced Search/Answer Engine Marketing Manager to grow our existing accounts.

Role Brief:

As a GTM-focused Content Writer, you will be a critical custodian of our brand's go-to-market

voice and a key driver of our market influence. Your role is to create a bridge between complex

business solutions and the needs of our audience, producing content that is as insightful as it is

commercially effective.

To be successful in this role you should possess:

Strategic Content Design: Ability to develop a cohesive content ecosystem where every piecefrom a social post to a long-form blogcontributes to a larger business narrative and builds audience trust.

Editorial Excellence: High-level craftsmanship in writing and editing. You can produce polished, professional content for newsletters, social posts, websites, and email nurtures that resonate with a sophisticated B2B audience.

Audience-Centric Nurturing: Create email sequences and newsletters that focus on education and engagement, moving prospects through the journey by solving their problems rather than just selling.

Value-Driven Social Strategy: Manage social media presence by distilling complex ideas into punchy, engaging posts that spark conversation and reinforce our professional reputation.

Cross-Functional Collaboration: Partner with product, design, and marketing teams to ensure that our messaging is technically accurate, visually aligned, and fits the broader market positioning.

Business Performance Awareness: Maintain a healthy focus on outcomes. You should be comfortable using data to see what content resonates with the market and adjusting your strategy to better meet business KPIs.

Adaptability & Tone Control: Ability to shift between high-level strategic whitepapers and conversational, engaging email copy while maintaining a consistent and authoritative brand voice.

Must haves:

- Bachelor's degree

- 4+ years of experience in content development

- Attention to detail and the ability to manage multiple priorities

- Exceptional communication and interpersonal skills