Senior Influencer Marketing Manager - Meta and TikTok | European Market

We at The Ayurveda Experience are looking for a sharp, self-driven Influencer Marketing Manager to join our fast-growing e-commerce team. This role is focused on European markets and is for someone who understands what makes content convert in these regions, not just what makes it look good. You will own the creator pipeline from end to end: finding the right influencers, writing briefs that get followed, coordinating with influencer and deliveries, and editing raw footage into content that is ready to go live and drive results. You will also work closely with internal creative teams to ensure all influencer and video content is backed by strong creative thinking and executed to the highest standard. You'll be working at DTC pace — fast decisions, fast execution, fast iteration. You should be comfortable managing multiple workstreams, meeting tight deadlines without compromising quality, and supporting the broader paid media team when needed. If you're the person who screenshots winning ads at midnight and reverse engineers them by morning — this role was built for you.

Responsibilities

• Source, identify, and onboard high-performing creators across Meta (Instagram & Facebook) and TikTok in European markets, aligned with

brand goals and target audiences.

• Build, nurture, and manage long-term relationships with creators, influencers, agencies, and creator networks to develop a scalable creator ecosystem.

• Own the end-to-end creator partnership lifecycle, including outreach, negotiations, contracting, onboarding, briefing, content approvals, payment coordination, and performance reviews.

• Develop detailed, conversion-focused creative briefs that clearly communicate campaign objectives, messaging, hooks, deliverables, and platform best practices.

• Collaborate closely with Creative, Performance Marketing, and Brand teams to ensure creator content aligns with campaign strategy and business objectives.

• Monitor creator content throughout production, provide timely feedback, and ensure all deliverables meet quality and brand standards.

• Identify high-performing organic creator content and work with the paid media team to scale it through Meta Ads and TikTok Ads (Spark Ads/Whitelisting).

• Analyze creator and campaign performance using metrics such as engagement rate, CTR, hook rate, watch time, CPA, ROAS, and conversions,

translating insights into future creator strategies.

• Stay ahead of emerging creator trends, platform updates, and competitor activity to continuously improve partnership strategies.

• Build and maintain a database of creators, campaign learnings, pricing benchmarks, and partnership opportunities.

Requirements

• 5+ years of experience in Creator Partnerships, Influencer Marketing, or Creator Management, preferably in a DTC, e-commerce, or consumer brand environment.

• Strong understanding of Meta (Instagram/Facebook) and TikTok creator ecosystems, platform trends, content formats, and best practices.

• Experience sourcing, negotiating, and managing creator partnerships at scale.

• Ability to write clear, performance-driven creative briefs that inspire creators while maintaining brand consistency.

• Strong knowledge of influencer marketing platforms, creator discovery tools, and campaign management workflows.

• Familiarity with Meta Business Suite, TikTok Creator Marketplace, and influencer marketing platforms is preferred.

• Data-driven mindset with experience analyzing creator performance and optimizing campaigns based on insights.

• Excellent stakeholder management, communication, and negotiation skills.

• Highly organized with strong project management capabilities and the ability to manage multiple campaigns simultaneously.

• Experience working closely with Performance Marketing teams and understanding how organic creator content translates into paid advertising success.

• Working knowledge of AI productivity and creative tools such as Claude, ChatGPT, Kling AI, Higgsfield, Nano Banana, or similar tools is a plus.

What We Offer

• A high-growth, fast-paced environment where your work directly impacts business growth.

• The opportunity to build and scale creator partnerships across global markets.

• Close collaboration with Performance Marketing, Creative, Brand, and Content teams.

• Exposure to international markets across Europe.

• Access to the latest creator marketing tools, AI platforms, and industry training.

• The opportunity to work at the intersection of performance marketing, social commerce, and one of the world's oldest wellness traditions—Ayurveda.

• Significant opportunities for career growth in a rapidly expanding global D2C organization.