Senior Influencer Marketing Manager, EMEA

Job Description

Corporate Overview

In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we're just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you're helping to:

Build and enhance our proven security platform

Blend innovation and speed in a constantly evolving cloud environment

Analyze new threats and offer deep insight through data-driven intel

Collaborate with customers to help solve their toughest security challenges

We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That's why we're a leader in next-generation cybersecurityand why more than half of the Fortune 100 trust us as a security partner.

About the team

Own EMEA influencer marketing and external community engagement to raise awareness, build credibility, and drive demand across priority markets. This role identifies, manages, and activates a bench of credible security and enterprise voices, delivering measurable campaign impact through co-created content and community presence.

Location: India (working UK hours, approximately 2:00 PM to 10:00 PM IST)

Life at Proofpoint as a Senior Influencer Marketing Manager, EMEA

• Influencer programme management: Identify, evaluate, and manage a bench of 8 to 12 credible security and enterprise influencers across EMEA. Own selection criteria, onboarding, contracts, briefs, and ongoing relationship management.
• Influencer campaign delivery: Run 4 to 5 influencer campaigns per year across priority moments, with repeatable briefs, assets, and activation playbooks. Coordinate influencer participation in report mentions, video content, webinar appearances, and event moments where relevant.
• Content co-creation: Co-create content with influencers including video content, thought leadership pieces, social posts, and campaign activations. Ensure all co-created content aligns with brand voice and campaign objectives.
• External community engagement: Build and moderate company presence in external practitioner communities where relevant, including Reddit and other peer discussion forums. Translate community insights into content angles and campaign activation.
• AI-enabled workflows: Use AI tools to accelerate influencer research, content drafting, campaign reporting, and performance analysis while maintaining quality and accuracy.
• Agency and vendor management: Manage agency support for influencer programmes with clear scopes, budgets, governance, and reporting.
• Impact reporting: Track outputs and outcomes including influencer reach, engagement, content performance, share of voice, and contribution to meetings and pipeline influence where measurable.

What you bring

• 6 to 8+ years in B2B marketing, influencer marketing, content marketing, or integrated programmes in enterprise technology or cybersecurity.
• Proven experience identifying, managing, and activating B2B influencer programmes end to end.
• Strong understanding of the cybersecurity and enterprise technology landscape in EMEA.
• Confident managing external relationships with influencers, creators, and community voices with high judgement and professionalism.
• Experience managing agencies and vendors end to end.
• AI fluency for content creation workflows and optimisation.
• Highly organised operator who can run multiple workstreams without creating complexity.

Why Proofpoint

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We're a customer-focused and driven-to-win organization with leading-edge productsand many exciting reasons to join our team. We believe in hiring the best the brightest and cultivating a culture of collaboration and appreciation. We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtProofpoint.