Senior Influencer Marketing Executive

Job Description

Company: Alphanso Products Pvt. Ltd.

Location: Sector 6, Noida (In-Office)

Role: Senior Influencer Marketing Executive APPL Brands: Beardhood, Sotrue & Djokr

About Us

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincaremakeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce, we're scaling fast on track to reach 100 Cr ARR by 2026.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview

We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives across our portfolio of brandsBeardhood, Sotrue, and Djokr. The ideal candidate should have a strong understanding of influencer ecosystems, excellent relationship-building skills, and a track record of executing high-impact campaigns. This role will own the influencer marketing function and collaborate closely with marketing, creative, and brand teams to drive brand awareness, engagement, and revenue.

Responsibilities

Develop and execute end-to-end influencer marketing strategies for all APPL brands

Identify, onboard, and manage relationships with influencers and content creators across platforms (Instagram, YouTube, etc.)

Plan and run targeted influencer campaigns aligned with brand and product goals

Collaborate with internal teams for campaign planning, creative briefs, and approvals

Track campaign performance, analyze data, and deliver actionable insights for optimization

Stay current with influencer marketing trends, content formats, and platform changes

Negotiate contracts and ensure alignment of deliverables, timelines, and budgets

Maintain an influencer database and implement performance evaluation frameworks

Qualifications

23 years of experience in influencer marketing, preferably in D2C or personal care brands

Demonstrated success in managing and scaling influencer programs

Strong understanding of content marketing, creator trends, and social media platforms

Excellent communication and negotiation skills

Proficient in influencer marketing tools and analytics platforms

Ability to manage multiple campaigns simultaneously in a fast-paced environment

Prior experience in the grooming, beauty, or lifestyle space is a plus

What's in it for you

Opportunity to lead and shape the influencer marketing vertical at a high-growth D2C startup

Fast-track career growth in a performance-driven environment

Direct collaboration with a leadership team from top consulting firms

A dynamic, creative, and ambitious work culture

Competitive compensation and benefits package