About the Role
We are seeking a proactive and results-oriented Influencer Marketing Executive to manage and execute our brand's influencer campaigns. The ideal candidate will have hands-on experience in the creator economy, exceptional negotiation skills, and a keen eye for emerging trends.
Key Responsibilities
1. Influencer Strategy & Management:
- Identification & Vetting: Research, identify, and vet suitable micro and macro-influencers across various platforms (Instagram, YouTube, etc.) whose audience aligns with brand goals.
- Relationship Management: Build and maintain strong, positive relationships with influencers and their agents/managers.
- Campaign Execution: Plan and execute end-to-end influencer campaigns, ensuring timely delivery of content that meets all brand guidelines and objectives.
2. Negotiation & Campaign Tracking:
- High-Level Negotiation: Utilize strong negotiation skills to secure the best possible terms (rate, deliverables, rights) for both paid and barter collaborations, adhering strictly to budget.
- Tracking & Reporting: Maintain detailed tracking sheets for all campaign elements, including contracts, payment status, content live dates, and performance metrics.
- Content Approval: Manage the content approval process, providing constructive feedback to ensure compliance and quality before publication.
3. Market Knowledge & Trend Analysis:
- Social Media Fluency: Possess a working knowledge of major social media platforms, their content formats (Reels, Shorts, Carousels, Stories), and best practices.
- Trend Spotting: Proactively track and report on the latest social media trends, viral content, and algorithm updates to keep our brand strategy fresh and effective.
- Competitive Analysis: Monitor competitor influencer activity and recommend strategies to gain an edge.
Required Skills & Qualifications
- Experience: Minimum 1.5 years of proven experience in an Influencer Marketing, Social Media, or Digital Marketing role.
- Communication: Excellent written and verbal communication skills in both English and Hindi is mandatory.
- Organization: Highly organized with an ability to manage multiple campaigns simultaneously under tight deadlines.
- Basic Social Media Knowledge: Familiarity with performance metrics (Reach, Engagement, Views, CPM).
