Job Description
We are looking for a results-driven Digital Marketing Specialist to develop and execute strategies that drive business growth and optimise lead generation. You will craft personalized, data-driven campaigns across email, LinkedIn, Content and Account-Based Marketing (ABM), while creating engaging content to attract and convert prospects.
Responsibilities
- Develop and implement inbound and outbound marketing campaigns to generate high-quality leads.
- Execute cold email strategies, LinkedIn outreach, and ABM tactics to engage target accounts.
- Create and manage content for blogs, social media, and email to nurture leads through TOFU,MOFU, and BOFU stages.
- Analyze campaign performance and optimize strategies.
- Collaborate with sales and cross-functional teams to align marketing and revenue goals.
- Analyze website traffic and user behavior to improve conversions and marketing ROI.
Qualification
- 25 years of experience in lead generation, inbound marketing, or a related field.
- Expertise in email marketing automation, LinkedIn outreach, and ABM.
- Strong writing and editing skills for creating engaging content.
- Proficiency in marketing tools like HubSpot, GA4, and website analytics platforms.
- Data-driven mindset with a focus on measurable results and continuous optimization.
- Bachelor's degree in Marketing or a related field.
