Job Requirements
Role/ Job Title: Senior - Growth Manager - HPE
Function/ Department: HPE
Job Purpose
The role is responsible for development and execution of comprehensive marketing strategies to drive growth and revenue. Work closely with a team of competent marketing professionals and collaborate cross-functionally to optimize campaigns and initiatives.
Roles & Responsibilities
- Develop and execute innovative growth marketing strategies to achieve business objectives.
- Lead and mentor a team of growth marketing managers and associates.
- Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
- Collaborate with product, sales, and other teams to align marketing efforts with overall business goals.
- Manage and optimize digital marketing channels.
- Implement A/B testing and other experimentation techniques to optimize campaign performance.
- Monitor and analyze key performance indicators (KPIs) to track the effectiveness of marketing efforts.
- Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency.
- Stay up to date with industry trends and best practices in growth marketing.
Secondary Responsibilities
- Expert in problem solving skills & Positive attitude.
- Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
- Optimized customer journey (CRO) on digital platform / assisted journey
- Bureau data understanding & utilize the same in digital marketing.
- Basic Assets & Credit Card Product Knowledge
- Expert in sales lead management / lead lifecycle
- Knowledge to handle both existing & new customer marketing strategy.
- Comfortable to work in Agile team with incremental RoI strategy.
- Basic knowledge of Data Analytics & Statistics (From marketing perspective)
Managerial & Leadership Responsibilities
- Target-oriented with proven ability to multitask.
- Experienced in people management and development, comfortable managing in a matrixed and/or Agile environment.
Education Qualification
Graduation: Science / Commerce /B Tech - Computer Science / IT
Post-graduation: MBA
Experience: 4+ years of relevant experience.
