Senior Growth Manager

Job Description

• Drive User & Revenue Growth
  • Own growth metrics across the funnel: acquisition, activation, engagement, retention, and monetization
  • Scale card issuance, activation rates, and add-on product adoption through targeted growth initiatives
• Data-Driven Strategy & Experimentation
  • Develop and implement segmentation and propensity models to identify high-value user cohorts
  • Design and execute A/B tests to optimize conversion rates across onboarding, KYC, and transaction journeys
  • Translate data insights into actionable growth strategies
• Customer Lifecycle Management
  • Build and automate lifecycle campaigns (onboarding, activation, retention, reactivation)
  • Improve retention metrics through behavioral segmentation and personalized engagement journeys
• Product & Feature Optimization
  • Collaborate with product, engineering, and design teams to enhance payment features and user journeys
  • Identify friction points and drive improvements in onboarding (e.g., KYC), payments flow, and rewards systems
• Personalization & Engagement
  • Develop and scale personalized marketing campaigns using CRM tools
  • Build and optimize rewards and offer engines to increase transaction frequency and user stickiness
• Channel & Campaign Optimization
  • Optimize communication channels (push, SMS, email, in-app) using analytics and performance tracking
  • Improve campaign ROI through continuous monitoring and iteration
• Analytics & Reporting
  • Create dashboards and reporting frameworks to track key growth metrics
  • Provide regular insights to leadership on performance, trends, and opportunities