Senior Graphic Designer

Job Summary: To lead the company's visual identity, creative communication, branding, and design initiatives across digital, print, corporate, product, and employer branding platforms.

Main Accountabilities

Brand Management

• Ensure consistency of the company's brand identity across all communication channels.
• Maintain and evolve brand guidelines.
• Support product, corporate, and employer branding initiatives.

Creative Design Leadership

• Lead the design and creative development process.
• Create impactful visual concepts for events, exhibitions, websites, social media, and corporate communication.
• Guide designers, photographers, and video partners.

Marketing Communication

• Design brochures, presentations, product catalogues, annual reports, and marketing collateral.
• Develop creative assets for digital marketing campaigns.
• Ensure all communication reflects the company's brand positioning.

Video & Multimedia

• Oversee creation of corporate videos, product videos, and digital content.
• Coordinate with production agencies for high-quality output.

Employer Branding Support

• Work closely with HR and Talent Acquisition teams.
• Develop employer branding campaigns and recruitment marketing content.

Innovation & Creative Excellence

• Bring fresh creative ideas and industry best practices.
• Monitor design trends and emerging communication formats.

Skills Required

• Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Creative storytelling and visual communication.
• Branding and campaign development.
• Presentation design.
• Video content planning and direction.
• Team leadership and stakeholder management.

Qualification

• Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or related field.

Experience

• 4-6 years of experience in graphic design, branding, and creative communication.
• Experience handling corporate brands or large marketing campaigns.
• Agency and corporate experience preferred.

Key Success Measures

• Brand consistency across platforms.
• Quality and effectiveness of creative campaigns.
• Internal stakeholder satisfaction.
• Faster turnaround of creative projects.
• Improvement in brand perception.