Senior Graphic Designer

Job Title: Senior Graphic Designer

Job Level: Mid/Senior.

Report to: Manager.

Department: Marketing.

Organization: Airpay Payment Services Pvt. Ltd (https://www.airpay.co.in/)

Location: Gurgaon.

Job Summary

Serve as a visual creative lead and hands-on designer. Conceptualize and execute high-impact visual

assets for both digital and offline channels, ensure brand consistency, and help elevate airpay's visual

identity in the market. The role will also require mentoring junior designers, contribute to design strategy,

and ensure deliverables align with marketing goals, user experience and business outcomes.

Key Responsibilities

• Creative & Visual Strategy
• Work closely with the marketing strategy team and lead and develop creative design concepts for
  
  

major marketing campaigns

• Translate campaign objectives into visual assets (digital banners, social media, emailers, landing
  
  

pages, print collateral, event materials)

• Ensure that visual work supports measurable marketing outcomes (clicks, conversions, brand lift)
  
  

rather than just aesthetic output.

• Stay current on design trends, fintech visual language, motion graphics/animation, and advise on
  
  

how to apply them.

• Design Execution & Production
• Create, iterate and deliver high-quality visual assets: Digital: social posts (static + animated), display
  
  

ads, email templates, landing page graphics, UI visuals for campaigns.

• Print/offline: brochures, banners, event backdrops, POS materials, brochures, signage.
• Motion/Video: GIFs, short motion graphics, animated ads, storyboards for video assets
• Brand Governance & Documentation
• Maintain/update brand guidelines as the company scales and launches new products/features.
• Ensure proper governance of visual identity: icons, typography, colour palette, imagery style,
  
  

animations.

• Enforce the visual language across marketing, product, and external agency work to maintain
  
  

consistency and brand integrity.

Required Qualifications

• Bachelor's (or higher) in Graphic Design, Visual Communication, Fine Arts or related discipline.
• Experience: 6+ years of graphic design experience within a marketing/branding context.
• Proficiency in design & motion tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), After
  
  

Effects (or similar for motion), Figma/Sketch/etc.

• Strong portfolio that demonstrates: brand work, marketing campaigns, multi-channel assets (digital
• print
• motion).
  
  

Skills And Experience

• Understanding of marketing fundamentals: how design supports acquisition, conversion, retention;
  
  

ability to think beyond visuals to business metrics.

• Excellent visual design skills: typography, layout, colour theory, imagery, motion/animation
  
  

(preferred).

• Strong communication skills: ability to present and defend design choices, interact with non-design
  
  

stakeholders.

• Excellent organisational skills, ability to manage multiple projects under tight deadlines, high
  
  

attention to detail.

• Preferred: Experience in fintech / payments / digital-services sector; understanding of digital
  
  

product UI/UX would be a plus.

Travel Requirement

• None
  
  

Compensation And Benefits

• As per company standards