Senior Google Adwords Specialist

Proclivity Digitech is a distinguished Software Development and IT company headquartered in Kolkata, India. Known for its commitment to client satisfaction, the company serves a global clientele with innovative and reliable solutions.

We are hiring a Google AdWords Specialist to manage and optimize international B2B lead generation campaigns primarily for Australia & New Zealand markets along with US, UK, and Canada. The role focuses on generating high-quality leads for Website Development, SEO, Digital Marketing, and IT Services projects.

Key Responsibilities

* Plan, create, and optimize Google Ads campaigns for international B2B markets

* Focus on lead generation campaigns for Australia & New Zealand clients

* Manage campaigns targeting US, UK, and Canada markets

* Generate qualified leads for Website Development, SEO, and Digital Marketing services

* Conduct keyword research, competitor analysis, and audience targeting

* Handle Search, Display, Remarketing, and Performance Max campaigns

* Monitor campaign budgets, bidding strategies, and ROI

* Improve CTR, CPC, Conversion Rate, and Quality Score

* Setup and manage Google Analytics, GTM, and conversion tracking

* Create performance reports and campaign analysis

* Coordinate with sales team for lead quality and optimization

Required Skills

* Strong hands-on experience with Google Ads

* Experience in International B2B Lead Generation

* Knowledge of Website & Digital Marketing industry

* Understanding of conversion tracking and analytics

* Good command over keyword research and ad copy creation

* Ability to manage multiple international campaigns simultaneously

* Analytical and result-oriented approach

Preferred Qualifications

* Google Ads Certification preferred

* Experience handling Australia & New Zealand campaigns is highly preferred

* Prior experience in IT Services or Digital Marketing agency environment

Benefits

* International Project Exposure

* Career Growth Opportunities

* Friendly & Professional Work Environment

Qualifications

• Proficiency in Google Ads, including developing, executing, and optimizing PPC campaigns
• Strong analytical and data interpretation skills for tracking performance and making data-driven decisions
• Experience with keyword research, ad copywriting, and A/B testing for continuous campaign improvement
• Understanding of broader digital marketing strategies, including SEO and remarketing
• Ability to use tools like Google Analytics for performance monitoring and reporting
• Excellent communication skills for collaboration with internal teams and stakeholders
• A results-oriented mindset with a proven track record in maximizing campaign performance
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Prior experience in a related role, especially in managing large-scale ad campaigns, is highly desirable