We are seeking a strategic and driven marketing professional to join our team as the Senior Field Marketing Manager for India. You will be responsible for developing and executing impactful marketing programs to support customer acquisition, expansion, and pipeline growth across India. As a vital member of the APAC marketing team, you will collaborate closely with various stakeholders to ensure successful program delivery and measurable outcome for your region.
Core Responsibilities
Strategic Planning:
- Lead the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include Splunk-led events, regional sponsorships, executive engagements, C-level thought leadership, hands-on workshops, and webinars.
- Collaborate with APAC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the India market.
- Work closely with the Demand Generation (Digital Sales) team to optimize conversion of marketing leads to Marketing Converted Pipeline (MCP).
Cross-Functional Collaboration and Communication:
- Partner with India field partner marketing managers and channel leaders to ensure optimal allocation and utilization of MDF funds.
- Foster strong collaboration with APAC regional, global corporate, and local teams to achieve impactful results through Splunk global or regional campaigns .
Data-Driven Decision Making:
- Own all India marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.
- Track, measure, and analyze marketing performance metrics to continuously refine and optimize marketing activities.
- Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across India.
- Regularly communicate marketing results and impact to key stakeholders within India and APAC marketing.
Team Development:
- Collaborate with other marketing resources in India to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.
- Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.
- Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimize outcomes.
Marketing Investments:
- Manage marketing budgets effectively, ensuring resources are prioritized for maximum impact.
Desired Qualities:
- Collaborative : Excellent teamwork skills, working well with APAC marketing teams, cross-functional stakeholders, and leadership.
- Resilient : Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.
- Strategic : Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.
- Innovative : Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.
Requirements:
- Minimum of 10 years of B2B field marketing experience in India.
- Experience with B2B software marketing with demonstrable success as India Marketing team lead is essential and advantageous.
- Proven ability to collaborate with cross-functional teams in APAC to achieve successful outcomes.
- Exceptional project management skills with a strong attention to detail.
- Excellent communication skills, both written and verbal.
- Positive, can-do attitude with a willingness to roll up your sleeves and get things done.
- Familiarity with Salesforce.com and Tableau is preferred.
Role: Marketing Manager
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
