Location:
Delhi, DL, IN
Areas of Work: Sales & Marketing Job Id: 15075
External Job Description
Business objectives
- Work with Contractors & Regional TE on key products and support in developing the product & doing high end comprehensive market trial.
- Conversion of FM for High end PU+ Product.
Technical Assistance
- Provide technical assistance pre-and-post product trial to Applicators, Regional TE & FM.
- Undertake on-site sampling for new products with the help of Marketing, R&T and Application team to establish the product performance before its launch.
- Provide technical input to Marketing, R&T for product improvement.
- Provide Support to Sales Team in complaint handling and inputs to R&T for further product improvement.
Market Development
- Identify and engage with Woodfin applicator for the purpose of market expansion and upgradation.
- Discuss & co-ordinate with MKTG/Sales/TF team to understand the regional market requirements and develop products to cater specific requirements.
- Develop USP for products, applications to gain competitive advantage over competition.
- Track the launch & seeding for new products and ensure they are driven in each India 1 Regions.
Training & Development
- Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key contractors /applicators & FM team.
Market Intelligence & Branding Activities
- Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories.
- Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members.
- Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.
