Role Objective
We are looking for a creative and detail-oriented VM Designer who will own the end-to-end design and execution support for GTM launches, seasonal VM campaigns, and store planograms. The role will act as a central creative backbone for all stores, supporting RVMs with timely, impactful, and consistent VM assets.
Key Responsibilities
- Creative Design & Campaign Execution
- Design all GTM and seasonal creatives for VM campaigns across stores.
- Create campaign creatives, in-store collaterals, offer creatives, and communication layouts.
- Develop campaign videos for offers, launches, and seasonal activities.
- Ensure consistency of brand guidelines across all VM outputs.
- RVM Creative Support
- Act as the central creative support for RVMs for all VM-related design needs.
- Share ready-to-use creatives, adaptations, and execution guidelines.
- Provide quick turnarounds for urgent store-level creative requirements.
- Planogram & Assortment Management
- Create and update planograms for:
- Skincare
- Haircare
- Makeup
- Other key categories
- Manage quarterly changeovers of planograms and creatives based on:
- Assortment changes
- New launches
- Performance and demand
- Content & CMS Management
- Manage and update all VM creatives on the CMS software.
- Ensure centralized content control for all stores.
- Maintain correct versioning, naming, and timely uploads of creatives.
- Documentation & VM Library
- Create and maintain a central VM library covering:
- Events
- Audits
- R&Ms
- Campaign executions
- Organize images, videos, and documents for easy access and reference.
- Reporting & Tracker Communication
- Compile and flash weekly trackers to RVMs covering:
- Store audits
- Campaign executions
- VM compliance status
- Support data visualization and structured reporting for VM reviews.
Key Skills & Competencies
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects preferred).
- Experience in retail VM design, planograms, and in-store communication.
- Basic understanding of CMS/content management tools.
- Ability to manage multiple campaigns and timelines.
- Strong coordination and communication skills with field teams (RVMs/AVMs).
- Eye for detail, layout, and commercial retail aesthetics.
Preferred Experience
- 25 years of experience in Retail VM / Brand Design / Store Communication.
- Experience in beauty, fashion, or FMCG retail is a plus.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
