Senior Executive - Trade Marketing

BookMyShow is India's biggest entertainment company. We are the go to entertainment platform for millions of transacting users who watch movies and out of home entertainment. We also produce and manage the biggest music events, live performances, sports, plays across India such as Lollapalooza, Coldplay, Ed Sheeran, Bandland, Guns N Roses, U2, Cirque De Soleil, Indian Premier League and others.

From the wild ecstasy of Lollapalooza to the soulful strains of Coldplay, the fiery chords of Ed Sheeran, the rebellious anthems of Guns N Roses, the celestial hymns of U2, the whimsical enchantment of Cirque du Soleil, and the roaring fervor of the Indian Premier League, we orchestrate a pantheon of experiences that dazzle the subcontinent. Our rocket ship launched in 2007 and we are travelling at breakneck speed as we create communities and redefine the entertainment experience space in India we are literally defining the concert economy.

Your Profile

1. Need to have a good understanding of printing - costs & materials
2. Shall be the owner & executor of all trade marketing activities
3. Shall formulate of all trade marketing plans for individual product/launches/activities & cinemas
4. Coordination with cross-functional teams internally & externally
5. Formulate trade/channel plan (consumer & customer) as per overall business/marketing strategy - across all market groups.
6. Own & oversee execution of every activity as per plan
7. Regular market visits, to ensure through understanding of on-ground & changing trends.
8. Ensuring communication is in line with market specific user insights, and regular refresh.
9. Penchant for numbers - Tracking Movies & Cinemas performance & sharing data with relevant internal & external stakeholders

Your Checklist

1. Must have minimum 4 years experience in trade & channel marketing
2. Preferably from FMCG/Telecom/Cinemas industry
3. Should have a well-established network/contacts of vendors (printers)