Senior Executive - Shopify Website & CRO

Location: On-site, Mumbai

Experience: 2–4 years in any D2C brand

About Flo Mattress

At Flo, we're on a mission to help every Indian unlock deep, restful sleep with high-quality,

affordable mattresses and sleep solutions. As we scale, we're looking for someone who can take

charge of our Shopify website and conversion experience to make sure every visitor finds it easier

to discover, evaluate, and buy Flo.

What You'll Do :

Shopify Management

● Own and manage Flo's Shopify store end-to-end - products, offers, content, and overall site

experience.

● Plan and roll out site updates, landing pages, and campaign assets aligned with the

marketing calendar.

● Work with design/dev teams to fix bugs, improve site speed, and enhance the shopping

experience.

● Maintain a clean, well-organized backend (collections, tags, metafields, redirects, app

stack).

Conversion Rate Optimization

● Optimize product pages, category pages, and checkout flows to lift add-to-cart and

purchase rates.

● Plan, run, and analyze A/B tests across the funnel - from landing page to thank-you page.

● Identify drop-off points using heatmaps, session recordings, and funnel data, and ship fixes

quickly.

● Continuously experiment with pricing displays, offers, badges, reviews, trust signals, and

CTAs.

Data & Insights

● Monitor Shopify, Google Analytics, and site analytics dashboards for performance.

● Share weekly reports on traffic, conversion, AOV, and revenue metrics.

● Translate data into a clear roadmap of experiments and site improvements

What We're Looking For

● 2–4 years of experience managing Shopify stores, ideally for a D2C brand.

● Hands-on experience with CRO tools (VWO, Convert, Optimizely, Google Optimize, Hotjar,

Microsoft Clarity, or similar).

● Strong understanding of e-commerce funnels, customer journeys, and unit economics.

● Comfort with data - ability to analyze, report, and act on insights.

● Strong communication and coordination skills.

● Bonus: Basic HTML/CSS/Liquid skills.

Why Join Flo

● Work directly on a high-growth D2C brand loved across India.

● Be part of a team solving one of life's most important problems - better sleep.

● Freedom to experiment, learn, and make an impact quickly.

● Startup culture: fast-moving, collaborative, and full of growth opportunities