We're looking for a results-driven Senior Executive SEO to lead technical, content, and offsite optimization initiatives that strengthen search visibility and brand authority across both traditional and AI-driven search platforms. The ideal candidate will have a balanced mix of analytical, technical, and communication skills, with experience managing projects and client relationships end-to-end.
Key Responsibilities:
- Plan and execute SEO strategies to drive sustainable organic growth and improve visibility across traditional and AI-powered search ecosystems.
- Conduct in-depth technical audits (crawlability, indexation, site speed, structured data) and implement technical improvements.
- Optimize content based on data-driven insights, search intent, entity relevance and EEAT principles to align with user and search system needs.
- Manage off-site SEO, including digital PR, link acquisition, brand mentions, and outreach campaigns to build authority.
- Develop strategies aligned with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLM-driven search.
- Collaborate across teams (content, product, design, and tech) to ensure SEO best practices are integrated sitewide.
- Design and maintain SEO dashboards using GA4 and Looker Studio, ensuring clear visibility into KPIs and performance metrics.
- Perform in-depth SEO data analysis, identify trends and opportunities, and deliver actionable insights.
- Create and manage SEO performance reports, providing clear recommendations to stakeholders or clients.
- Manage client communication, project timelines, and delivery quality, report performance insights and recommendations regularly.
- Use tools such as GA4, GSC, Ahrefs, Semrush, and Screaming Frog to monitor performance and measure success.
Requirements & Eligibility:
- 2+ years of proven SEO experience (agency or in-house). Agency experience preferred.
- Strong expertise in technical SEO, on-site & content optimization, and off-site strategies.
- Experience in digital PR, link building, and outreach management.
- Solid understanding of GEO, AEO, and AI search ecosystem.
- Hands-on experience with structured data, site architecture and performance optimization.
- Strong experience with SEO dashboards (GA4, Looker Studio) and reporting automation.
- Excellent skills in SEO data analysis and translating data into actionable strategies.
- Excellent project management and client handling skills.
- Proficiency with major SEO tools and analytics platforms.
- Strong analytical, strategic thinking, and communication skills.
