Senior Executive Retention Marketing

Location: On-site, Mumbai

Experience: 2–4 years in any D2C brand

About Flo Mattress.

At Flo, we're on a mission to help every Indian unlock deep, restful sleep with high-quality,

affordable mattresses and sleep solutions. As we scale, we're looking for someone who can own

our retention marketing engine - email, WhatsApp, and CRM - to make sure customers don't just

buy from Flo once, but keep coming back.

What You'll Do

Retention Marketing

● Plan and execute email, WhatsApp, and CRM campaigns that bring customers back.

● Own Flo's lifecycle marketing strategy - from first purchase to long-term loyalty.

● Build and refine smart automations: welcome flows, abandoned cart, post-purchase care,

win-backs, and referral nudges.

● Segment Flo's customer base to deliver personalized, high-impact campaigns.

● Collaborate with content/design to make campaigns simple, relatable, and on-brand.

Customer Engagement & Loyalty

● Design and run loyalty and referral programs that drive repeat purchases and

word-of-mouth.

● Test new channels and formats (RCS, push, in-app, SMS) to grow engaged audiences.

● Partner with the CX team to bring real customer feedback into retention messaging.

Data & Insights

● Monitor CRM and campaign dashboards for open, click, conversion, and retention metrics.

● Share reports and insights to improve repeat purchase rates and customer lifetime value.

● Experiment with new ideas, hooks, and offers to increase engagement and retention.

What We're Looking For

● 2–4 years of experience in retention marketing at a D2C brand.

● Hands-on experience with CRM platforms like Klaviyo, Mailchimp, MoEngage, WebEngage,

or similar.

● Experience running WhatsApp marketing via tools like WATI, Gupshup, AiSensy, or similar.

● Strong grasp of segmentation, lifecycle marketing, and customer journey mapping.

● Comfort with data - ability to analyze, report, and act on insights.

● Strong communication and coordination skills.

● Bonus: Basic HTML/CSS skills for email templating.

Why Join Flo

● Work directly on a high-growth D2C brand loved across India.

● Be part of a team solving one of life's most important problems - better sleep.

● Freedom to experiment, learn, and make an impact quickly.

● Startup culture: fast-moving, collaborative, and full of growth opportunities.