Senior Executive-Performance Marketing

Foxtale is a fast-growing D2C skincare brand focused on science-backed, performance-driven products. We are looking for a Senior Executive Performance Marketing with strong hands-on experience on Google and Meta platforms, a solid grasp of performance metrics, and the ability to optimize campaigns for scale and efficiency. The ideal candidate is data-driven, execution-focused, and comfortable working in a fast-paced, performance-oriented environment.

Key Responsibilities: Campaign Execution & Optimization

Execute, manage, and optimize paid campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).

Monitor and improve campaign performance across key metrics such as CTR, CVR, CPA, ROAS, CPM, and overall revenue contribution.

Budget & Performance Management

Manage daily budgets, bidding strategies, and audience targeting to achieve defined performance goals. Ensure efficient budget allocation across campaigns, funnels, and objectives.

Funnel & Audience Strategy

Drive full-funnel performance from awareness to conversion (traffic, lead, and conversion campaigns). Build, test, and optimize audiences including prospecting, retargeting, lookalikes, and custom segments. Creative Testing & Optimization

Partner with brand, design, and content teams to deploy effective creatives and formats.

Test ad creatives, hooks, captions, CTAs, formats, and landing pages to continuously improve performance.

Data Analysis & Reporting

Track and analyze daily performance data to identify trends, insights, and optimization opportunities. Maintain regular performance reports (daily/weekly/monthly) with actionable insights for stakeholders.

Experimentation & Scaling

Test new campaign structures, formats, audiences, and platform features to drive scalability. Support scaling of high-performing campaigns while maintaining efficiency.

Collaboration

Work closely with cross-functional teams including Brand, Content, Product, and Tech to ensure alignment on goals, messaging, and execution timelines.

Qualifications & Skills:

Bachelor's degree in Marketing, Business, or a related field.

13 years of hands-on experience managing Google Ads and Meta Ads campaigns.

Strong understanding of performance marketing metrics: CTR, CVR, CPA, ROAS, CPM.

Proficiency in Excel/Google Sheets for performance tracking and analysis.

Experience with audience strategy, creative testing, and conversion optimization.

Analytical mindset with attention to detail and the ability to work with large datasets.

Strong communication skills and ability to collaborate with cross-functional teams.