Senior Executive - Nykaa Play

Job Summary :

We are looking for a dynamic and creative Senior Executive - Content x Commerce to join our Nykaa Play team. This role requires a highly organized individual who thrives in fast-paced environments, can do planning & management, livestream programming, and digital storytelling. You will be responsible for managing end-to-end social commerce execution, IP content development, campaign support, and day-to-day page management across Nykaa Play.

Role Description :

Nykaa Play Programming

• Manage ideation, content creation, programming, IPs, visual look & feel of the Nykaa Play tab on-app.
• Own ideation, planning & programming for key Nykaa Play IPs
• Plan and execute livestream programming calendars, including talent coordination and logistics.
• Design creative assets using Canva or collaborate with design teams for visual content

Project & Campaign Management:

• Lead execution of key campaign content such including Pink Sales & Hero Initiatives.
• Drive brand integrations in content in collaboration with cross-functional teams.
• Lead Nykaa IPs on Nykaa Play through operational excellence.
• Work closely with brand and internal teams to ensure Nykaa Play operated in sync with larger brand mktg calendar.

Nykaa Play - On Feed Content Management

• Maintain relationships with agencies for content supply
• Work with product teams to deliver / upload / tag content correctly on Nykaa Play
• Work with business teams on content distribution across different app-touchpoints

Data & Analysis

• Utilize Mixpanel and Tableau for reporting and performance analytics.
• Track and report key livestream and content performance metrics.

Knowledge and Skill / Qualification Requirements :

• Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
• 1–3 years of experience in social media, digital content, campaign management, project management.
• Experience with e-commerce content ops and experience in webcomm is a big plus.
• Strong project management skills with attention to detail and time management.
• Excellent communication skills and a collaborative, high-speed working style.