- Assisting on the development of detailed media plans that align with client's objectives and KPIs by using platform planners and connecting with publishers/partners.
- End-to-end set up of campaigns across relevant platforms. The ideal candidate should be able to display a good base understanding of media strategy & best practices across a variety of channels.
- Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to define best practice standards.
- Monitoring campaign performance and pacing to ensure activity delivers as expected.
- Troubleshooting and optimising campaigns in order to improve performance as necessary.
- Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
- Writing performance commentary that delivers valuable insight and recommendations to clients.
- Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
- Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
- Working closely with your line-manager to support the delivery of high-quality work for clients.
Operational Excellence
- Able to effectively manage your time whilst working on multiple projects simultaneously.
- Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
- Responsible for accurate and timely fulfilment of mandatory agency finance processes, allowing for prompt payment/invoicing and to minimize finance queries.
Skills and Experience
We are looking for a candidate who can display the following attributes:
- Able to display a good foundation in setting up and optimizing paid media campaigns across two or more of the key platforms [Google Ads, DSPs (preferably DV360), Facebook, Instagram etc]. Training certifications in any of these platforms would be a plus (e.g. Meta Blueprint).
- Experience working in an agency environment (preferably as part of activation team) is not necessary but would be preferable.
- Comfortable handling large quantities of data and working with numbers/budgets. Experience compiling performance reports for clients and writing insightful commentary to accompany these reports.
- Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
