Roles & Responsibilities
- 1. Influencer & Creator-Led Marketing
- Managing micro & nano influencers for hyperlocal store visibility.
- Coordinating live demos, Get Ready With Me videos,
- Organising in-store influencer meet & greet events to drive walk-ins.
- 2. Community-Based Marketing
- Conducting beauty workshops, masterclasses, and community-driven events.
- Planning college activations and handling campus ambassador programs.
- Building partnerships with women's clubs and salons.
- 3. User-Generated Content Campaigns
- Encouraging customers to share photos/videos after store visits.
- Executing Review & Win and similar engagement contests.
- 4. Short Video & Reels Marketing
- Creating trending transitions, before/after videos, and quick tips.
- Producing 1530 sec store highlight videos.
- Developing localised reels using trending audio.
- 5. Partnership Marketing
- Collaborating with spas, salons, cafs, and other partners for cross-promotion.
- Executing co-branded events and exclusive offers.
- 6. Review Optimization
- Strong and consistent Google Review management to boost store credibility.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
