Senior Executive Marketing & Business Development (Waves Bazaar)

National Film Development Corporation of India, a Government of India Enterprise under the Ministry of Information and Broadcasting is the central agency established to encourage the good cinema movement in the country. The primary goal of the NFDC is to plan, promote and organize an integrated and efficient development of the Indian film industry and foster excellence in cinema. Over the years NFDC has provided a wide range of services essential to the growth of Indian cinema. The NFDC (and its predecessor the Film Finance Corporation) has so far funded / produced over 300 films. These films, in various Indian languages, have been widely acclaimed and have won many national and international awards. The corporation invites application for the post of Senior Executive – Marketing & Business Development with the following job details.

Desirable:

Strong business development and revenue generation capabilities. Sponsorship acquisition & commercial negotiations, Industry networking & stakeholder management. Strategic partnerships and ecosystem building. Excellent communication & presentation skills. Digital marketing & social media understanding. Knowledge of OTT, creator economy, and entertainment landscape. Understanding of international film ecosystem and content markets. Strategic thinking with execution capabilities. Willingness to travel for festivals, meetings, and industry engagements

Job Responsibilities:

The role will primarily focus on:

• Revenue generation - incl. Sponsorships, Brand integrations, etc.
• Strategic partnerships
• Institutional collaborations
• Industry outreach
• Delegate and ecosystem expansion
• Business networking and market development

across NFDC's festivals, markets, museum initiatives, film properties, and institutional verticals.

The candidate will be expected to actively drive commercial opportunities, industry participation, and strategic alliances while strengthening NFDC's positioning within India and international markets.

NFDC is looking for a dynamic marketing and business development professional with strong understanding of the media, entertainment, film, OTT, cultural, and creator ecosystem.

Key Responsibilities:

A. Business Development & Revenue Generation

• Identify and on-board sponsors, advertisers, exhibitors, brands, investors, buyers, distributors, OTT platforms, creators, and ecosystem stakeholders across NFDC initiatives.
• Generate sponsorship revenue through integrated partnerships, branded content opportunities, experiential activations, delegate engagement, and institutional collaborations.
• Develop and execute business development strategies for festivals, film markets, museum initiatives, screenings, and cultural properties.
• Lead partnership pitches, proposal creation, commercial negotiations, and execution of MoUs and strategic alliances.
• Build long-term relationships with brands, agencies, embassies, tourism boards, media companies, studios, AVGC companies, and cultural institutions.
• Explore monetization opportunities across digital content, YouTube platforms, branded integrations, IP-led initiatives, memberships, and ecosystem partnerships.
• Oversee YouTube and digital platform growth including Channel strategy, Content planning, Analytics & reporting, Monetization opportunities, etc.
• Identify opportunities for international collaborations, co-productions, delegate expansion, and industry participation.

B. Strategic Marketing, Branding & Communications

• Develop and implement integrated marketing and communication strategies across NFDC verticals including IFFI, MIFF, NMIC, NFAI, WAVES Bazaar, film properties, and institutional initiatives.
• Lead branding, positioning, campaign planning, and promotional outreach across digital, media, partnerships, and on-ground activations.
• Oversee development of marketing collaterals, presentations, social media campaigns, newsletters, decks, and communication assets.
• Support audience development and youth engagement initiatives.

C. Institutional & Digital Development

• Support strategic initiatives related to NFAI archives, NMIC audience engagement, and institutional outreach.
• Research and incorporate global best practices from film festivals, museums, AVGC platforms, and content marketplaces.
• Assist in strengthening NFDC's digital presence, creator ecosystem engagement, and long-term cultural positioning.

Collaborate with film institutes, media colleges, and creator communities across India.

Educational Qualification: PG in Marketing/Media Management/Mass Communication/ Business Administration/Film/Media Studies/or related field.

Experience: 8 years experience in Business Development, Sponsorship Sales, Media & Entertainment, Film Marketing, Brand Partnerships, OTT / Digital Platforms, Festivals/Events, Content Ecosystem, Cultural or Creative Industries

Experience in film festivals, content marketplaces, studios, AVGC sector, OTT platforms, or international media initiatives will be preferred.

Remuneration:- Consolidated pay of Rs. 80,000/- per month all inclusive.

For more details please go through the NFDC Contractual Advertisement or refer careers page in the NFDC Website.