Senior Executive/ Manager, Digital Experience

About Us

Since opening The Ascott Singapore in 1984 as Asia Pacific's first international-class serviced residence, Ascott has expanded to over 950 properties worldwide. Headquartered in Singapore, Ascott operates in more than 230 cities across over 40 countries in regions including Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott provides various accommodation options such as serviced residences, co-living properties, hotels, and independent senior living apartments. Its hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu, and Yello. The Ascott Star Rewards (ASR) loyalty programme offers members exclusive privileges and deals at participating locations.

As a fully owned business unit of CapitaLand Investment Limited, Ascott is a vertically-integrated lodging operator. It leverages its network of third-party owners and local expertise to enhance fee-related earnings through hospitality management and investment management services.

The Opportunity

We are seeking a CRM and marketing technology professional to shape how we engage customers across app, web, and loyalty platforms. Leveraging Braze, you will translate ideas into personalised, data-driven campaigns that drive direct revenue.

This is a hands-on role at the intersection of marketing and technology. You will combine strong marketing judgement with the ability to work closely with product and engineering teams to deliver outcomes. It also offers the opportunity to explore emerging technologies, including AI and automation, and apply them in practical, scalable ways.

The role is designed for growth. You will deepen your capabilities across marketing technology, data, and automation, while contributing to a more outcome-driven Digital Experience function.

KEY RESPONSIBILITIES

Campaign Development and Execution

• Design and launch lifecycle campaigns on Braze across push, in-app, email, and content channels
• Manage the campaign lifecycle end to end, from concept and audience segmentation to testing and performance tracking
• Implement always-on journeys such as onboarding, win-back, and loyalty engagement to drive retention

Cross-functional Collaboration

• Partner with app and web teams to translate marketing concepts into clear, actionable requirements
• Contribute to product development by aligning customer insights with business priorities
• Provide input on UI and UX to ensure seamless and intuitive customer experience

Data, Insights and Optimisation

• Analyse campaign performance and customer feedback to identify trends and opportunities
• Conduct A/B testing to improve campaign effectiveness and product features
• Track and report performance against defined objectives, with clear recommendations

AI and Automation (Evolving Scope)

• Identify opportunities to apply AI and automation to improve campaign execution, content creation, and reporting
• Streamline manual workflows through scalable solutions
• Stay informed on new tools and practices, and support their adoption within the team

Business and Stakeholder Support

• Support go-to-market strategies with data-driven campaign ideas
• Contribute broader digital marketing knowledge across SEO, SEM, social, and content
• Communicate plans, insights, and results clearly to stakeholders, including senior management

REQUIREMENTS

Experience

• Approximately 4 to 6 years of experience in CRM, lifecycle marketing, or marketing technology
• Experience within e-commerce, hospitality, travel, or digital-led environments is advantageous
• Hands-on experience with Braze or similar platforms such as Salesforce Marketing Cloud, Iterable, MoEngage, or CleverTap
• Ability to work with data, APIs, tracking, and personalisation concepts, and collaborate effectively with technical teams
• Experience partnering with product or engineering teams to deliver marketing initiatives

Core Competencies

• Strong sense of ownership and accountability
• Analytical thinking with attention to detail and commercial awareness
• Creativity and curiosity, with a willingness to test and improve existing approaches
• Ability to bridge marketing and technology stakeholders effectively
• Openness to learning and applying new tools, including AI

Preferred

• Exposure to mobile app marketing, including push notifications and attribution
• Familiarity with AI tools used in marketing, content, or automation
• Working knowledge of SEO, SEM, social media, or content marketing
• Basic SQL or experience working with customer datasets
• Experience with analytics platforms such as GA4, Branch, or AppsFlyer
• Hospitality or travel industry exposure