We are looking for a dynamic and detail-oriented Senior Executive – Influencer Marketing to lead end-to-end influencer campaigns across digital platforms. The ideal candidate should have strong creator relationships, campaign execution experience, and a solid understanding of social media trends, content strategy, and brand collaborations.
Key Responsibilities
- Identify, onboard, and manage influencers across Instagram, YouTube, LinkedIn, and emerging platforms.
- Plan and execute influencer marketing campaigns aligned with brand objectives.
- Coordinate with creators, agencies, and internal stakeholders for campaign delivery.
- Negotiate commercial terms, deliverables, and timelines with influencers.
- Track campaign performance using KPIs such as reach, engagement, impressions, CTR, and ROI.
- Maintain influencer databases and relationship pipelines.
- Ensure content quality, brand alignment, and timely approvals.
- Stay updated on digital trends, creator economy insights, and competitor activities.
- Generate campaign reports and present performance insights to management.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Business, or related field.
- 2–5 years of experience in influencer marketing or digital marketing.
- Strong understanding of social media platforms and influencer ecosystems.
- Excellent communication, negotiation, and coordination skills.
- Familiarity with influencer tools/platforms and analytics dashboards.
- Ability to manage multiple campaigns simultaneously under deadlines.
- Creative mindset with strong attention to detail.
