Senior Executive Fresh Dairy Products

Scope of Business:

·       Achieve monthly, quarterly, and annual sales targets in the assigned territory.

·       Drive primary and secondary sales through distributor networks.

·       Ensure maximum product availability and visibility across retail outlets.

·       Develop and expand the customer base by identifying new outlets and business opportunities.

·       Execute daily beat plans and ensure effective market coverage.

·       Build and maintain strong relationships with distributors, retailers, wholesalers, and key customers.

·       Monitor distributor performance, stock levels, and replenishment cycles.

·       Ensure proper stock rotation and freshness of dairy products at distributor and retail levels.

·       Minimize product expiries, damages, and returns through effective inventory management.

·       Implement trade schemes, promotional activities, and visibility programs in the market.

·       Coordinate with distributors for timely order placement and product deliveries.

·       Monitor competitor activities, pricing, promotions, and market trends.

·       Handle customer concerns and ensure prompt resolution of market issues.

·       Maintain accurate records of sales, collections, outlet coverage, and market intelligence.

·       Provide regular sales reports and market feedback to the Area Sales Manager.

·       Ensure adherence to company sales processes, policies, and reporting systems.

·       Support product launches and market development initiatives within the territory.

Maintain effective coordination with Supply Chain, Finance, and Trade Marketing teams

Profile expected:

·       2 to 5 years of experience in Dairy/FMCG sales, preferably handling Fresh Dairy Products.

·       Strong knowledge of General Trade sales, distributor management, and retail market execution.

·       Good relationship-building, communication, and negotiation skills.

·       Experience in handling perishable products with focus on stock rotation, freshness, and availability.

·       Result-oriented professional with a proven track record of achieving sales targets and expanding market coverage.