Role Overview
Drive digital marketing execution and performance for Purplle's Private Brands, focusing on customer acquisition, brand growth, and revenue impact.
Key Responsibilities
- Plan and execute performance marketing campaigns across Google, Meta, YouTube & marketplaces
- Drive customer acquisition, engagement & conversions
- Execute brand campaigns, product launches & promotions
- Track and optimize CPC, CPA, ROAS & conversion metrics
- Work with creative and cross-functional teams for seamless execution
Key Skills & Experience
- 24 years experience in digital/performance marketing (e-commerce / D2C preferred)
- Hands-on with Google Ads, Meta Ads, analytics & tracking tools
- Strong data, reporting & optimization mindset
- Excellent communication, ownership & execution skills
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
