Job Title: Sr. Digital Marketing & Lead Generation Specialist
Summary:
A results-driven Digital Marketing & Lead Generation Specialist with hands-on experience in performance marketing, lead generation, client communication, and campaign management. Skilled in leveraging social media and advertising platforms to generate qualified leads and deliver comprehensive reporting for data-driven decision-making.
Key Responsibilities:
- Lead Generation & Extraction
- Generate targeted leads through Facebook advertising campaigns.
- Extract and compile relevant leads from various digital platforms and online sources.
- Digital Advertising & Campaign Management
- Plan, execute, and optimize Google Ads campaigns to maximize ROI.
- Boost posts on Facebook and Instagram to increase reach and engagement.
- Reporting & Analytics
- Prepare and deliver daily reports on lead count per project.
- Compile and present monthly digital performance reports with insights and recommendations.
- Track and manage ad spend to ensure budget efficiency.
- Client & Agency Coordination
- Maintain regular communication with clients regarding campaign progress and performance.
- Coordinate with external agencies to ensure smooth campaign execution and alignment with objectives.
- Administrative & Financial Oversight
- Manage monthly invoicing processes with accuracy and transparency.
- Monitor and control monthly ad spend across channels.
- Social Media Management & Listening
- Perform social listening to monitor brand mentions, audience sentiment, and market trends.
- Provide strategic insights to enhance social media engagement and campaign direction.
Key Skills:
- Facebook Ads Manager
- Google Ads
- Lead Generation & CRM
- Social Media Marketing
- Budgeting & Invoicing
- Client Communication
- Reporting & Data Analysis
- Agency Coordination
- Social Listening Tools
Qualifications
- Bachelor's Degree or Higher in Marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with Business to Customer Social Media and Content Generation
- Experience in Lead Generation
- Strong creative and analytical skills
