Senior Executive - Customer Lifecycle Marketing

The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed BookMyShow Stream, India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile

• Plan and execute CLM campaigns across the customer lifecycle - onboarding, retention, reactivation, and win-back - to improve customer lifetime value and reduce churn.
• Execute multi-channel campaigns across Push Notifications, WhatsApp, Email, In-App, App Inbox, and SMS on a daily, weekly, and monthly cadence.
• Build data cohorts, audience segments, and behavioral triggers mine transactional data to generate campaign insights and optimise targeting.
• Use AI and LLM tools (Claude, ChatGPT, Gemini, etc.) to accelerate campaign planning, copy generation, insight summarisation, and report creation.
• Create campaign performance reports and dashboards with full attribution tracking present findings and recommendations to stakeholders.
• Collaborate with BI, Data Science, Product, Engineering, and Business teams to hit retention KPIs month-on-month.
• Liaise with CLM platform partners and martech vendors to ensure campaign SLAs, deliverability, and integrations are maintained.
• Work with Design and Creative teams to deliver campaign assets on time and on brand.

Your Checklist

• 4-5 years of hands-on CLM or retention marketing experience at a consumer brand or CRM agency.
• Proficiency in at least one mobile engagement platform (CleverTap, WebEngage, MoEngage,) and one ESP (Kenscio, SendGrid, Mailchimp, Netcore etc).
• Hands-on experience executing campaigns across Push, Email, WhatsApp, In-App, and SMS with working knowledge of UTM tagging and attribution tracking.
• Ability to build data cohorts and segments Proficient with AI/LLM tools (Claude, ChatGPT, Gemini) for campaign briefs, copy variants, insight summaries, dashboards, and reports.
• Strong written communication able to independently produce performance reports, and stakeholder updates.
• AI-first mindset - actively adopts new tools, tests them on real work, and continuously improves workflows.