Senior Executive – Channel Marketing (Colors Marathi)

Own end-to-end brand planning and marketing execution for Colors Marathi.

Independently manage show marketing lifecycle including consumer insights, creative briefing, launch planning, sustenance campaigns, and budget oversight.

Drive ATL and BTL initiatives to achieve reach, viewership, and market share targets.

Collaborate with Sales, Research, Programming, Digital, and Corporate teams for campaign execution.

Coordinate with external agencies, vendors, and media partners.

Build digital engagement across social platforms and streaming platforms.

Develop pre-launch sales decks, post-launch evaluation reports, and award case studies.

Conduct consumer immersions, market visits, and feedback sessions to gather insights.

Identify cross-functional integration and brand partnership opportunities.

Manage both large-scale launches and ongoing sustenance campaigns.