Senior Executive - Biddable

Job Description:

We are looking for a talented and results-driven Senior Executive in Biddable Media to join our growing marketing team. The ideal candidate will have a passion for digital advertising and a strong understanding of biddable media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and other programmatic advertising platforms. As a Senior Executive in Biddable Media, you will play a key role in planning, executing, and optimizing digital advertising campaigns to drive customer acquisition and engagement.

Responsibilities:

• Campaign Management: Plan, set up, and manage biddable media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and other programmatic advertising platforms.
• Bid Strategy: Develop and implement bidding strategies to maximize campaign performance and achieve KPIs such as ROAS, CPA, and CTR.
• Ad Creative: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and drive engagement.
• Budget Management: Monitor campaign budgets and adjust bidding strategies as needed to ensure efficient allocation of funds and optimal campaign performance.
• Performance Analysis: Monitor campaign performance metrics and KPIs, analyze data to identify trends and insights, and make data-driven recommendations for optimization.
• Testing and Optimization: Conduct A/B tests and experiments to optimize ad copy, targeting, and bidding strategies for continuous improvement.
• Reporting: Prepare regular reports and dashboards to track campaign performance and provide insights to stakeholders on key metrics and trends.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in biddable media and digital advertising, and incorporate learnings into campaign strategies and tactics.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• 2+ years of experience in digital advertising, with a focus on biddable media platforms such as Google Ads, Facebook Ads, and programmatic advertising.
• Strong understanding of digital advertising metrics and KPIs, such as CTR, CPC, CPA, ROAS, and conversion tracking.
• Proficiency in biddable media platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and DSPs.
• Analytical mindset with the ability to interpret data, analyze performance metrics, and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.
• Google Ads certification and other relevant certifications (e.g., Facebook Blueprint) are a plus.
• Experience with programmatic advertising platforms.
• Knowledge of SEO and content marketing strategies.

About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework Mx to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks Havas Media, PivotRoots and Arena Media, and specialist brands Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).

For more information, visit Havas India and follow Havas India on social media.