Senior Executive BD / Lead Gen

Role Overview

Responsible for driving B2B outbound cold calling campaigns, sourcing verified contact data using Apollo.io and Lusha, and qualifying leads to meet weekly sales pipeline targets.

Key Responsibilities

Outbound Calling: Execute daily domestic cold calling to decision-makers and pitch offerings effectively.

Lead Targets: Achieve weekly lead generation and meeting setup targets.

Data Extraction: Source and verify decision-maker contacts using Apollo.io, Lusha, and LinkedIn.

Lead Qualification: Screen prospects based on BANT criteria (Budget, Authority, Need, Timeline).

CRM Hygiene: Log all call status, notes, and follow-ups accurately in the CRM.

Pipeline Nurturing: Follow up with warm prospects to convert them into qualified opportunities.

Requirements

Experience: Minimum 6 months in domestic B2B cold calling.

Tools: Hands-on experience with Apollo.io and Lusha.

Communication: Clear, confident verbal communication and phone etiquette.

Objection Handling: Ability to overcome gatekeepers and rejections effectively.

Technical Skills: Basic knowledge of CRM software and Excel/Google Sheets.