Manage and strategize search campaigns across various eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy. Allocate budgets and optimize ROI to meet campaign objectives.
Oversee the complete deployment and execution of digital media campaigns on eCommerce self-serve platforms, ensuring accountability for performance.
Continuously monitor and refine campaign spending, keyword bids, negative keywords, targeting, and other critical metrics to drive optimal results.
Collaborate directly with clients, understanding their business needs and campaign objectives to tailor strategies that align with their goals.
Exhibit strong analytical skills to assess campaign data, identify trends, and make data-driven optimizations for improved performance.
Demonstrate excellent written and verbal communication skills, with the ability to present insights and recommendations effectively to cross-functional teams and stakeholders.
Prepare and analyze detailed performance reports on a weekly/monthly basis, sharing key findings with relevant teams or vendors.
Proven experience in leading and managing a team, with the ability to mentor and guide media experts towards achieving collective goals.
Possession of Amazon Marketing Service or Flipkart Ads certification is advantageous.
