This is a fun and fast-paced work environment where you get to work with a diverse mix of clients and collaborate with best-in-class people across multiple functions. You'll be part of a rapidly growing organization where the sky is the limit, with opportunities to be entrepreneurial while leveraging the resources of the world's largest marketing services group.
Measures of Success
- In three months, you will have:Gained a deep understanding of your clients businesses, categories, and brand objectives.
- Devised key communication strategies for your core clients.
- Mastered all the tools and resources available within the Mindshare, GroupM, and WPP ecosystems to apply them to brand strategies.
- Built strong, collaborative relationships with business teams and internal verticals.
- Taken initiative to contribute to the agency's goals for the year.
- In six months, you will have:Become the best buddy within the Mindshare family, earning internal and external confidence in your brand knowledge.
- Successfully led client accounts and engaged with clients on their brand's media approach.
- Initiated and delivered key projects across client brands.
- Demonstrated a strong understanding of in-house products and software during client conversations.
- Started working on special projects.
- In 12 months, you will have:Emerged as the go-to person for Strategy & Insights solutions for both internal teams and clients.
- Taken specific initiatives and provided strategic direction to drive tangible business outcomes for key clients.
- Mastered the art of delivering award-winning solutions for clients.
- Identified and nurtured key partnerships for the organization.
- Become an integral part of conceptualizing the organization's strategic direction from a product perspective.
- Worked on award entries to showcase your team's innovative work.
- Achieved a complete understanding of the GroupM/Mindshare ecosystem and matrix structure to deliver 360-degree strategies across brands.
What Your Day Job Looks Like At Mindshare
- Drive the strategy function and direction for the organization.
- Continuously stay informed about industry, technology, data, and communication trends to devise strategic directions for both clients and the organization.
- Meet regularly with partners in data, technology, creative, and academia to drive organizational-level partnerships.
- Lead data war rooms, market mix modeling, and strategic thinking for key clients across various industries.
- Craft strategies based on outcome-led thinking and ensure adaptive, agile data roadmaps.
- Build strategies using the Mindshare strategic thinking framework for your client portfolio.
- Continuously read and learn to stay ahead of the curve.
- Identify key business challenges and provide sharp, consumer-rooted solutions.
- Utilize client, third-party, and internal data to derive actionable insights that translate into strategic communication planning.
- Devise methodologies and systems to continuously measure business outcomes resulting from marketing and communication activities.
- Communicate complex ideas and insights in a simple, applicable way to ensure learnings are embedded and have a real impact.
- Conceptualize and institute consumer surveys.
- Make compelling presentations to top management, marketing teams, and public groups, communicating complex ideas in an understandable and applicable way.
- Use both digital and non-digital communication solutions to create integrated plans.
- Act as a senior-level client contact and lead strategic conversations on media and communication planning.
What You'll Bring
- Prior work experience in Research or Media.
- Knowledge of Communications Strategy and Account Planning is a strong advantage.
- Exceptional communication skills.
- The ability to design, implement, and analyze primary research with minimal supervision.
- Strong qualitative and quantitative analytical skills.
- A radical, out-of-the-box thinking style.
- Experience in the digital ecosystem.
- A must-have: comfort with numbers and data.
- Proactiveness and enthusiasm for creating pioneering and award-winning work.
- Collaborative spirit and excellent people skills to work with multiple teams and stakeholders.
- Efficient project management skills.
- A hunger to continuously learn and explore new things.
Minimum Qualifications
- Minimum 10+ years of relevant experience.
- Experience handling FMCG or Broadcast clients in top agencies is preferred.
- Advanced working knowledge of BARC is a must.
- Working knowledge of secondary research tools like TGI, IRS, comScore, and AppAnnie is preferred.
- Post-graduate degree in Marketing, Research, Statistics, or a relevant field.
