Work for the fastest-growing FMCG client, which requires and encourages an unconventional approach to traditional media.
Attain a strong understanding of cross-channel media strategy by working on a rapidly growing and diversified category.
Be an architect with a strong focus on business outcomes, collaborating with teams from offline to online planning, ideation, and deployment.
Measures of Success
In three months, your goals will be:Understand the category and brand objectives for the year.
Take the initiative to contribute to the agency's goals for the year.
In six months:Successfully lead the account and engage with the client on the brand's media approach.
Initiate and deliver at least two key projects.
Understand the in-house products/software well enough to demonstrate them during client conversations.
In 12 months:Work on award entries to showcase your impactful campaigns.
Build high credibility with both the team and the client.
What Your Day Job Looks Like
Provide strategic communications & planning leadership for your brands.
Help build effective media interventions based on strong communication planning.
Act as a senior-level contact for the client and demonstrate a strong understanding of cross-channel media strategy. You should be able to lead strategic conversations on media and communication planning.
Be responsible for your planning team's career development and progression.
Develop creative ideas and disruptive communication innovations for the client, aligning with their business, customer, and brand goals.
Skills and Experience
Hands-on experience in FMCG.
Expertise in TV planning.
Working knowledge of digital platforms.
Excellent communication and presentation skills.
Agency experience is preferred.
Persuasiveness and a proactive attitude.
Strong stakeholder management abilities.
Proven ability to create compelling presentations.
Minimum Qualifications
Minimum 8-12 years of experience handling both offline and digital media.
Experience handling FMCG clients in top agencies is preferred.
Expertise in E-commerce and digital is a must-have.
