Location: Bengaluru (Work From Office - Domlur)
Experience: 10-15 years | B2B AI/SaaS Brand Marketing Leadership
Function: Growth & Marketing Leadership
What You'll Own
- Build the marketing vision & strategy for BlueMachines.ai across brand, product marketing, growth, content, and PR
- Create our category narrative and positioning in the fast-evolving agentic conversational AI space
- Lead full-funnel demand generation to fuel enterprise pipeline and revenue
- Partner with Product & Sales to drive launch strategies, messaging, and competitive positioning
- Build and scale a high-performing marketing organization
- Represent BlueMachines.ai at high-value and high-visibility events, both in India and abroad,
- Own marketing hygiene KPIs: pipeline, CAC, brand awareness, content performance, and community reach.
- Build the brand narrative and POV for BlueMachines.ai in the agentic AI landscape and own brand metrics: reach, engagement, SOV, content velocity, thought leadership
- Create high-quality content across formats: blogs, videos, whitepapers, social POV, customer stories. Simplify complex AI concepts for enterprises through compelling storytelling
- Develop the full content engine — editorial calendar, distribution strategy, content systems
What We're Looking For
- 10-15 years of experience in B2B tech, with significant time in AI/SaaS/product-led companies
- Proven track record of taking products from 0→1 and 1→N in an early-stage or rapidly scaling environment
- Strong grasp of AI trends, enterprise AI adoption, and competitive landscape
- Expertise in brand building + demand gen + product marketing
- Excellent storytelling skills — can simplify complex AI concepts into a compelling narrative
- Leadership experience managing multi-disciplinary marketing teams
- High ownership, comfort with ambiguity, and ability to execute fast
Why Join Us
- Build the marketing engine for Apna's bold new AI vertical from scratch
- Shape the narrative in a category that will define the next decade of enterprise software
- Work directly with founders and product leaders solving high-impact global problems
- Hyper-growth environment with autonomy, speed, and the chance to build something iconic
