As the lead for the Digital planning portfolio for the HMCL_IBU business, you will strategically guide a team to achieve key media KPIs for our clients.
Reporting of the Role
- This role reports to the client lead for the business.
3 Best Things About the Job
- Become a recognized category expert in the 2-wheeler segment by leading strategic conversations across various platforms.
- Grow your leadership style within an agency dedicated to nurturing talent.
- Evangelize tech innovation to build efficiencies across the business.
Measures of Success
- In three months:You will have worked with all parts of the GroupM digital ecosystem, bringing them together to create a unified offering for the client.
- You will have introduced new digital channels to achieve the optimum performance media mix across existing clients.
- You will be successfully leading the team of planners.
- In six months:You will be able to effectively pitch 360-degree digital products to clients.
- You will have worked with a diverse team of media buyers and planners across 360-degree media and beyond.
- You will be ready to lead and deliver reviews.
- In 12 months:You will have emerged as a coveted champion and go-to person on digital marketing solutions.
- You will be proficient with the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners.
Responsibilities of the Role
- Media Planning & Strategy:Work closely and in-depth with a team of digital planners, guiding them on media planning with platform depth.
- Maintain a strategic mindset by conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into the final presentation for the client.
- Client Success:Understand client objectives and category/competitive trends for various product categories.
- Steer client review meetings on a regular basis.
- Deliver client delight and success by weaving together all media offerings, including Digital media, Offline media, content marketing, and brand associations.
- Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors.
- Know the nuances and details of platforms to lead your team of supervisors efficiently.
- Guide the team on campaign optimization on a regular basis.
- Work with the Planning team to deliver timely reports.
- Campaign and Business Reporting:Collaborate with the team of planners and reporting experts to build and deliver campaign reports and post-campaign analysis.
- Have the foresight to tie back media delivery and reports to business objectives.
- Work with the automation experts in GroupM to automate reports.
- Team Management:Manage large teams focused on performance (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews.
- Develop and strike partnership deals with key publishers and large affiliates.
Skills and Experience
- Minimum of 10 years of experience in digital media planning and buying.
- Excellent written and oral communication skills combined with outstanding presentation skills.
- Proven team management skills.
- Understanding of the programmatic landscape is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.).
- Applied knowledge of 3rd party ad serving, website, and tracking technologies is preferred.
- Intermediate to advanced analytical skills, specifically related to performance data and metrics, are preferred.
- Strong interpersonal and communication skills.
- Excellent problem-solving skills.
- Stay abreast of the latest technology that affects digital advertising.
- Have worked closely with publisher partners to elevate industry standards in line with client needs.
- Exposure to affiliate and programmatic technologies.
- Demonstrated people management skills.
