Senior Digital UX Content Specialist

Delta Air Lines

Bengaluru, India

3-6 Years

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Job Description

About Delta Tech Hub:

Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.

Responsibilities:

Strategic Content Design & Implementation:

Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Delta's brand standards.
Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences.

Content Experimentation & Optimization:

Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance.
Drive experimentation and optimization strategies for core landing pages across retailing needs.

Design System Advocacy:

Influence and champion the development of new design system components to support inspirational content and enhance customer journeys.
Ensure content strategies are scalable and aligned with future UX system evolution.

Microsite Ownership:

Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution.

Governance & Alignment:

Align content strategies with Delta's UX content governance frameworks and systems.
Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration).

WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS):

Possess a bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing.
3–6 years of experience in content strategy, UX writing, or digital content creation.
Proven experience working on cross-functional teams (design, product, engineering, marketing).
Experience with user-centered design and content testing methodologies.
Strong understanding of UX principles, information architecture, and content design.
Tag Management: Familiarity with tag management systems to implement tracking without dev support.
Familiarity with SEO best practices for content/site builds to drive visits and conversion
Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems and Content Management systems (Adobe Experience Manager AEM)
Strong communication skills, ability to provide feedback and share new recommendations with stakeholders
Ability to translate complex ideas into clear, user-friendly content and excellent writing and editing skills tailored for digital experiences
Comfortable working in agile environments and managing multiple projects.
Understanding of user research and testing methodologies
Basic knowledge of web development technologies such as HTML, CSS, and JavaScript
Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles
Consistently prioritizes safety and security of self, others, and personal data.
Embraces diverse people, thinking, and styles