Cyware is where you belong!
Cyware offers the technology organizations need to build a virtual cyber fusion center. With separate but integrated solutions including an advanced threat intel platform (TIP), vendor-agnostic security automation (SOAR), and security case management, organizations are able to increase speed and accuracy while reducing costs and analyst burn out. Cyware's virtual cyber fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs.
Role Overview:
We are looking for a Digital Marketing Lead to own Cyware's end-to-end digital growth engine across inbound and paid channels. This role goes beyond traffic and vanity metrics, you will be responsible for driving qualified pipeline and revenue impact through a combination of SEO, content, paid acquisition, and conversion optimization. You will work closely with sales, product marketing, and content teams to build a high-performance demand generation engine.
What You Will Do:
Digital Growth Ownership
- Own and drive end-to-end digital growth strategy across:
- Inbound: SEO, GEO, content-led growth
- Paid: Google Ads, LinkedIn, Reddit, and other relevant platforms
- Ensure alignment with business goals, with a strong focus on pipeline generation over traffic
- Use data to shape strategy and channel investment decisions, connecting performance to CAC, pipeline, and revenue
Inbound & Organic Growth
- Lead SEO and GEO strategy including:
- Keyword research and intent mapping
- On-page and technical SEO
- Content optimization and search performance
- Partner with content team to build a scalable organic acquisition engine
Paid Marketing & Performance
- Plan and execute paid campaigns end-to-end with full ownership of:
- CPL (Cost per Lead)
- CAC (Customer Acquisition Cost)
- ROAS (Return on Ad Spend)
- Continuously optimize targeting, creatives, and funnel performance
- Diagnose underperformance, reallocate budgets, and run structured experiments to improve efficiency and outcomes
Funnel & Conversion Optimization
- Design and optimize end-to-end conversion funnels:
- Landing pages
- Email nurture journeys
- CRO experiments (A/B testing, UX improvements)
- Improve conversion rates across the funnel (visitor → MQL → SQL → pipeline)
Marketing Automation & CRM
- Leverage tools like HubSpot, Salesforce (or equivalent) to:
- Build automated workflows
- Manage lead lifecycle and scoring
- Enable seamless marketing → sales handoff
Analytics & Performance Tracking
- Own performance measurement using GA4, GTM, and other analytics tools
- Track full-funnel metrics including CTR, CPL, MQL to SQL conversion, pipeline contribution, and ROI
- Build dashboards and derive actionable insights to guide decision-making
Cross-functional Collaboration
- Partner closely with Product Marketing and Growth to align on ICP, messaging, and campaign priorities
- Work with Sales teams to improve MQL → SQL conversion and pipeline quality
- Collaborate with Content team for inbound strategy execution
- Ensure tight alignment between marketing efforts and revenue outcomes, with shared ownership of pipeline metrics
Global Market Focus
- Execute strategies tailored to US and EU markets
- Understand enterprise buyer journeys and multi-stakeholder decision processes
What We Are Looking For
- 8+ years in digital marketing / demand generation in B2B Enterprise SaaS, cybersecurity experience is a bonus
- Proven track record of driving pipeline and revenue, not just leads
- Strong expertise in SEO and paid acquisition (Google, LinkedIn, Reddit etc.)
- Data-driven mindset with the ability to connect channel performance to CAC, pipeline, and revenue
- Experience owning full-funnel metrics (CTR, CPL, MQL to SQL, pipeline, ROI)
- Hands-on in campaign execution, optimization, experimentation, and budget allocation.
- Experience using HubSpot, Salesforce, GA4, GTM, and SEO tools for tracking and insights.
- Strong ability to diagnose underperformance and iterate quickly across channels
- Experience working closely with Product Marketing, Growth, and Sales on pipeline goals
- Understanding of global (US/EU) markets and enterprise buying cycles
- Strong cross-functional collaboration with a focus on revenue outcomes
You'll love working at Cyware because
We'll invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities so that you can keep up with the company's evolving needs.
We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
