Senior Digital Marketing Specialist (Gaming)

The role will be responsible for planning and executing digital campaigns that build game awareness, player engagement, community participation, and business growth. You will work across social media, content marketing, creator/influencer partnerships, digital activations, community marketing, and campaign analytics to connect our games with India's diverse and rapidly evolving mobile gaming audience.

The ideal candidate is a hands-on digital marketer who combines creative thinking, strong execution skills, consumer insights, and data-driven decision-making. You should be comfortable working in a fast-paced environment, managing multiple stakeholders, and turning cultural trends and player insights into engaging marketing ideas.

Job Location: Belapur (Navi Mumbai)

Work Mode: On-site

Key Requirements

• 8+ years of experience in digital marketing, preferably within casual mobile gaming industry,
• Proven experience managing end-to-end digital marketing campaigns.
• Strong understanding of social media, content marketing, creator marketing, digital trends, and mobile-first audiences.
• Hands-on experience working with agencies, creators, production partners, and vendors.
• Strong understanding of Indian youth culture, internet culture, social media behavior, and gaming communities.
• Ability to develop creative, culturally relevant, and insight-led campaign ideas.
• Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized, proactive, detail-oriented, and comfortable managing multiple projects simultaneously.
• Bachelor's degree in Marketing, Advertising, Communications, Media, Business Administration, or a related field.

Good to Have

• Experience working on casual, hyper-casual, puzzle, arcade, simulation, board, card, or social games.
• Experience with game launches, live-ops campaigns, seasonal events, or player engagement campaigns.
• Familiarity with DAU, MAU, retention, engagement, installs, conversion, ROAS, ARPU/ARPDAU, and player lifecycle metrics.
• Experience working with gaming creators, streamers, meme pages, or online communities.
• Familiarity with social listening, analytics, and campaign measurement tools.
• Understanding of India's mobile gaming landscape and major gaming/content platforms.
• Familiarity using AI tools for marketing, including campaign ideation, content development, audience insights, trend analysis, creative experimentation, research, and marketing automation.