Senior Digital Marketing SME Executive

Senior Digital Marketing SME Executive

Years of Experience: 10 - 12 Yrs

Budget: 20 LPA

Location - Coimbatore

Good communication skills (English)

Work Mode: Work From Office (Coimbatore)

Education Qualification Required: Bachelor's degree in Business Administration or related

field

Relevant Years of Experience in the required role: 8 - 10 years in digital marketing, with at least 5 years in a senior client delivery or account management role

Job Description: The Senior SME Executive owns outcomes for the client engagement not just tasks. This is the most senior, highest-accountability role in the marketing delivery pod, sitting at the intersection of client relationship management and offshore team leadership.

The role leads a cross-functional team of four specialists, manages the client relationship through structured reporting and approvals, and maintains strategic alignment with the company's Capability Manager throughout.

This is a client-facing services role best suited to candidates with senior agency or managed-services leadership experience.

Roles, Responsibilities and Duties / Tasks and duties that define the role:

STRATEGY & PROGRAMME OVERSIGHT

• Own the traffic recovery programme plan end-to-end, ensuring all three phases deliver on time and on target.
• Translate the programme strategy into weekly sprint plans with clear task ownership across the team.
• Identify risks, dependencies, and blockers early and manage them before they impact delivery.
• Maintain alignment between the company's Capability Manager and the client on scope, progress, and strategic direction.
• Coordinate with the client's paid media partner on programme deliverables, ensuring no gaps between organic and paid workstreams.

CLIENT RELATIONSHIP MANAGEMENT

• Serve as the primary day-to-day point of contact for the client stakeholder team.
• Prepare and present structured weekly performance reports covering organic traffic, GSC metrics, MQLs, paid performance, and content output.
• Manage the content and campaign approval process, ensuring turnaround within the 3-business-day SLA.
• Proactively communicate progress, risks, and wins — no surprises in either direction.
• Build trust with the client to support a transition into a Key Account Manager role post-engagement.

SEO / AIO / AEO / GEO OVERSIGHT & QA

• Review and approve all SEO deliverables: technical fixes, content rebuilds, schema implementations, and keyword strategies.
• QA all content against E-E-A-T guidelines and Google's Helpful Content principles before client submission.
• Validate AIO and AEO implementations (schema, FAQ structures, AI Overview readiness) for correctness and completeness.
• Monitor GEO progress, ensuring topical authority content clusters and LLM citation strategy stay on track.
• Interpret GSC, GA4, and rank-tracking data to identify what's working and where to accelerate.

REPORTING & ANALYTICS

• Build and maintain the weekly KPI dashboard covering all primary and supporting programme metrics.
• Translate data into clear, actionable insights for both the client and the internal delivery team.
• Produce phase-end review reports at the conclusion of each programme phase.
• Escalate anomalies (ranking drops, algorithm impacts, paid underperformance) immediately with a recommended response.
• Ensure the engagement closes with documented SOPs, campaign settings, and a handover pack.

Must-Have Skills

• Digital Marketing Leadership: 8-12 years of digital marketing experience, including at least 5 years leading senior client delivery or account management.
• SEO Expertise: Deep, hands-on knowledge of on-page, technical, and off-page SEO sufficient to independently review and QA all team deliverables.
• AI Search Optimisation: Working understanding of AI Overview eligibility signals, schema optimisation, and content structuring for LLM-based search surfaces (AIO/AEO/GEO).
• Analytics: Proficiency in GA4 and Google Search Console, with the ability to build and interpret dashboards independently.
• Team Leadership: Proven ability to direct, motivate, and hold accountable a small specialist team in a remote/offshore setting.
• Client-Facing Communication: Excellent written and verbal English, with experience presenting directly to US-based client stakeholders.

Good to have Skills

• Experience managing eCommerce or B2B digital marketing programmes for US-market clients.
• Prior exposure to traffic recovery or rescue engagements with measurable before/after outcomes.
• Working knowledge of SEMrush or Ahrefs, rank trackers, and crawl tools such as Screaming Frog.
• Sufficient paid media literacy (Google Ads, Meta Ads, LinkedIn Ads) to review performance reports and coordinate with paid media partners.

Specific skills if any

• Structured thinker able to manage a complex, multi-workstream programme without losing sight of the overall goal.
• Decisive under pressure, comfortable making judgment calls on strategy, scope, and prioritisation without waiting for consensus.
• High client-facing EQ: able to manage expectations, deliver difficult updates, and maintain trust through performance and transparency.

Good to have Certifications If applicable

• Google Analytics, Google Ads, or SEMrush SEO Toolkit certification is an added advantage.
• HubSpot Marketing certification is a plus.