Company Overview
Hidden Brains InfoTech is a leading CMMI Level 3 Enterprise Software Development and IT Consulting company, driving digital transformation since 2003. With over 20 years of proven expertise, we have partnered with 2,400+ clients across 107 countries, successfully delivering 6,000+ projects, including 1,000+ mobile apps and 4,000+ web applications.
Recognized as a Great Place to Work® Certified organization, Hidden Brains empowers startups, digital agencies, and global enterprises through innovative, customized technology solutions. Backed by a team of 700+ agile professionals, we continue to help businesses scale, optimize, and transform in the digital age.
For more information, visit www.HiddenBrains.com
Position SummaryWe are looking for an experienced and strategic Digital Marketing Specialist to join our dynamic team in Ahmedabad. The ideal candidate will bring a data-driven approach, creative mindset, and deep understanding of digital channels to enhance brand visibility, generate qualified leads, and improve marketing ROI.
This role will work closely with cross-functional teams including content, design, and business development to plan, execute, and optimize integrated digital marketing campaigns across multiple platforms.
Key Responsibilities- Plan, execute, and optimize end-to-end digital marketing campaigns across platforms (Google, Meta, LinkedIn, YouTube, Email, etc.).
- Develop and manage lead generation strategies to attract and convert high-quality B2B prospects.
- Create, manage, and monitor Meta campaigns, PPC advertising, and Google AdWords initiatives for maximum ROI.
- Analyze web and campaign performance data using analytics tools to evaluate KPIs, generate insights, and improve results.
- Develop, implement, and optimize SEO, SEM, and content marketing strategies to enhance brand visibility.
- Oversee email marketing campaigns, including segmentation, automation, and performance tracking.
- Lead YouTube marketing initiatives – video content strategy, engagement optimization, and brand storytelling.
- Collaborate with internal stakeholders and creative teams to ensure alignment with company goals and branding.
- Stay updated on emerging digital marketing trends, AI tools, and technologies to ensure continuous innovation.
- Prepare regular performance reports and actionable recommendations for management review.
Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 10 years of proven experience in digital marketing, preferably in the IT or software services industry.
- Strong expertise in:
- Social Media Marketing & Online Branding
- Web Analytics (Google Analytics, Tag Manager, Data Studio)
- PPC, SEO, SEM & Meta Campaigns
- Email Marketing and Automation Tools
- YouTube Marketing and Video Content Strategy
- Proficiency in Google Ads Manager, Meta Business Suite, HubSpot, and other marketing automation tools.
- Strong analytical skills to interpret data and transform insights into actionable strategies.
- Excellent communication, collaboration, and project management skills.
- Ability to adapt quickly to new technologies and trends in digital marketing.
What We Offer- Competitive salary and performance-based incentives.
- Opportunity to work with a globally recognized technology leader.
- Collaborative, growth-driven work environment.
- Exposure to cutting-edge digital marketing tools and strategies.
If you're passionate about digital innovation, data-driven marketing, and building global brand visibility we'd love to hear from you!
Apply Now: [Confidential Information]/ [HIDDEN TEXT]
Website: www.HiddenBrains.com
