We are hiring a Senior Digital Marketing Executive (SEO, Automation & Analytics) with 5–7 years of experience to drive organic growth through advanced SEO practices, implement automation, and deliver data-driven insights to improve website performance and lead generation for IT services.
Key Responsibilities
SEO Management
- Perform keyword research and competitor analysis
- Optimize website content, metadata, and structure
- Improve keyword rankings and organic traffic
- Conduct technical SEO audits and coordinate implementation
- Monitor search engine algorithm updates and adapt strategies
SEO Automation
- Implement and manage SEO automation tools and workflows
- Automate:
- Rank tracking
- Site audits
- Reporting processes
- Use tools/scripts for:
- Bulk SEO updates
- Data extraction and analysis
- Improve efficiency and scalability of SEO operations
Analytics & Tracking
- Manage Google Analytics 4 (GA4) and Google Tag Manager
- Track user behavior, traffic sources, and conversions
- Build dashboards using Looker Studio / Excel
- Analyze funnel performance and identify drop-offs
Performance Optimization
- Monitor and improve organic lead generation
- Identify underperforming pages and recommend improvements
- Optimize landing pages for better conversion rates
Paid Campaign Support (Limited)
- Assist in Google Ads and LinkedIn Ads campaigns
- Monitor performance and provide optimization insights
Collaboration
- Work closely with Content Writer, Graphic Designer, and SEO Executive
- Align SEO strategies with content and design execution
Requirements
- 5–7 years of experience in Digital Marketing
- Strong expertise in SEO (on-page, off-page, technical)
- Experience with SEO automation tools and workflows
- Hands-on experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Familiarity with tools such as:
- SEMrush / Ahrefs / Screaming Frog (or similar)
- Basic understanding of paid advertising platforms
- Experience in B2B / IT services marketing preferred
Good to Have
- Knowledge of Python for automation and data analysis
- (e.g., scraping, data processing, reporting automation)
Key Performance Indicators (KPIs)
- Organic traffic growth
- Keyword ranking improvements
- Organic lead generation
- Conversion rate improvement
- Automation efficiency gains
- Quality of reporting and insights
