The ideal candidate will have deep expertise in performance marketing, social media management, SEO/SEM, content strategy, analytics, and campaign optimization.
1. Digital Strategy & Campaign Management
- Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).
- Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.
- Optimize campaigns for maximum performance and ROI.
2. Performance Marketing
- Manage PPC campaigns, retargeting, and remarketing strategies.
- Monitor bidding strategies, create A/B tests, and optimize ads continuously.
- Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.
3. SEO & SEM
- Lead on-page and off-page SEO activities to improve rankings and organic traffic.
- Conduct keyword research, competitor analysis, and website audits.
- Oversee SEM campaigns and optimize for performance.
4. Social Media Management
- Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
- Create engaging content calendars, monitor trends, and improve brand visibility.
- Track engagement metrics and community interactions.
5. Content & Creative Coordination
- Collaborate with designers, writers, and video teams to produce high-quality content (ads, landing pages, blogs, videos, creatives).
- Ensure brand consistency across all digital channels.
6. Analytics & Reporting
- Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.
- Prepare weekly/monthly reports with insights and recommendations.
- Identify opportunities for improvements based on data analysis.
7. Website & Landing Page Optimization
- Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).
- Work with development teams to implement tracking, performance improvements, and user flow enhancements.
8. Team Leadership & Collaboration
- Mentor junior team members and support cross-departmental projects.
- Work closely with sales, product, and creative teams to align marketing strategies.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
4+ years of proven experience in digital marketing roles.
Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.
Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.
Excellent analytical, communication, and project management skills.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Benefits
1.Gain hands-on experience with international projects and make a tangible impact.
2.Flexible work timings and a five-day work week.
3.Opportunity for learning and development with access to courses and mentorship.
4.Work in a relaxed and enjoyable office environment with amenities like games, a pool table, foosball, and a book corner.
5.Potential for growth and career advancement within the company.
