About WhiteCrow
We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house talent acquisition teams.
About our client
For more than 80 years, our client's engineers and product specialists have partnered with customers to produce highly engineered connectivity and sensing solutions that make a connected world possible. Their focus on reliability, durability, and sustainability exemplifies their commitment to progress. The unmatched range of their product portfolio enables companies, large and small, to turn ideas into technology that can transform how the world works and lives tomorrow.
About the role
- The Senior Digital Marketing Analyst is responsible for elevating digital experience, improving website navigation & content findability, and driving search performance (onsite search, SEO, GEO) for the DDN business.
- This role focuses on continuous digital experience optimizationidentifying customer journey insights, improving content discoverability, increasing engagement, and partnering across COE, product, sales, and engineering teams to ensure DDN delivers an excellent digital experience for target customers.
- In addition, this analyst will also support execution of DDN's Account-based Marketing and Account-based Experience strategies.
- The ideal candidate brings experience in web experience management, SEO, website & customer journey analytics, digital UX improvements (ABM experience is a plus)with a strong bias for data driven decision making and cross functional collaboration
As a Senior Digital Marketing Analyst, you will be responsible for...
Website & Digital Experience Ownership
- Owning and managing DDN pages on client website, ensuring content clarity, navigation ease, and improved user experience.
- Leading Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.
- Identifying and implementing enhancements across customer journeys to improve engagement, path to product, and conversion.
- Partnering with COE for overall client website enhancements
Search & Findability
- Leading search optimization efforts (internal client website search + external SEO/GEO) to improve content discoverability and product visibility.
- Conducting keyword research, search insights analysis, and content optimization to increase targeted traffic.
- Partnering with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
Digital Insights & Customer Journey Analytics
- Analyzing digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
- Developing insights dashboards and regular reporting on engagement, conversions, and client website performance.
- Driving data driven recommendations to influence content strategy, navigation design, and digital channel optimization.
Cross Functional Digital CX Programs
- Partnering with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.
- Supporting ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
Promotion & Engagement Support
- Supporting digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.
- Monitoring client performance regularly and proactively suggesting tests or improvements (A/B testing, content structure, CTA updates).
What you already have...
- Bachelor's degree or above in Digital, Marketing or related field.
- 8+ years of experience in digital experience/marketing (B2B preferred).
- Handson experience with:
- Website CMS (AEM preferred)
- Analytics platforms (Adobe Analytics, Google Analytics)
- SEO/SEM tools (SEMrush, Google Ads, Search Console)
- UX research, customer journey mapping
- HTML code is a plus
- Strong analytical mindset with ability to translate insights into concrete actions.
- Excellent communication and collaboration skills with experience influencing crossfunctional stakeholders.
- Selfdriven, detailoriented, and comfortable working in a matrixed and fast-paced global organization.
