About the job:
About Avinyaa EdTech:
At Avinyaa EdTech, we're not just building a product — we're building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential.
We're driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you're excited about technology with a purpose and love solving real-world problems, you'll feel right at home here.
About the Role:
We are looking for a Senior Digital and SEO Marketing Manager to lead and execute high-impact digital marketing strategies focused on SEO, ASO, Meta Ads, Google and Email Campaigns. You'll own the digital funnel, manage performance-driven campaigns, and work cross-functionally to accelerate our growth. This is a strategic and hands-on leadership role ideal for someone who thrives in a high-growth, learner-focused environment.
Key Responsibilities:
SEO Strategy & Execution
- Lead on-page and off-page SEO strategy to boost organic visibility.
- Conduct keyword research, manage content optimization, and drive backlink efforts.
- Collaborate with tech and content teams to ensure technical SEO is in place.
- Monitor rankings and organic performance using tools like GA4, GSC, and SEMrush.
ASO (App Store Optimization)
- Develop and execute ASO strategies to increase app visibility and downloads.
- Optimize app titles, descriptions, keywords, visuals, and metadata for both Google Play Store and Apple App Store.
- Conduct competitor benchmarking and app performance analysis.
- Monitor reviews, ratings, and keyword rankings to improve app presence and conversion rates.
Google Ads (Search & Display)
- Plan and manage Google Ads campaigns focused on lead generation and conversions.
- Build keyword-targeted ads with optimized landing pages.
- Monitor campaign metrics (CPC, CTR, conversions) and continuously improve ROI.
Meta Ads (Facebook & Instagram)
- Develop and optimize ad campaigns across the Meta suite.
- Build custom audiences, retargeting flows, and creative testing strategies.
- Collaborate with designers and copywriters to improve CTR and lead quality.
Email Marketing
- Build automated email campaigns for nurturing, retention, and re-engagement.
- Segment users based on behavior and funnel stage.
- Track performance (open rate, CTR, conversions) and A/B test campaigns.
Analytics, Strategy & Leadership
- Own marketing dashboards and report on KPIs regularly.
- Work cross-functionally with internal stakeholders to align goals.
- Manage agencies/freelancers and oversee campaign delivery and quality.
- Maintain marketing budget, pacing, and cost-efficiency.
Education Requirements:
- Bachelor's degree in marketing, Business, Communications, or a related field
- Preferred Postgraduate/master's degree or certifications in Digital Marketing, Growth Marketing, or Performance Marketing
What You Bring:
- Minimum 4–6 years of experience in performance marketing or growth marketing
- Expertise in SEO, ASO, Google Ads, Meta Ads, and email marketing
- Strong analytical mindset and ability to use data for decision making
- Experience in EdTech or B2C/startup environment is a plus
- Hands-on + strategic thinker, comfortable leading and executing
Why Join Avinyaa EdTech
- Mission-led, purpose-driven culture.
- A chance to work at the intersection of technology and social impact.
