Job Description
Key Responsibilities:
Design and implementation of data collection strategies across various digital
platforms (website, mobile app, etc.) using tools like Google Tag Manager (GTM)
and expert knowledge of GA360/GA4 configuration.
Work on the integration of data from a wider Google Marketing Platform (GMP)
stack, including ADH, DV360, and SA360.
Manage data pipelines and ensure clean data ingestion into Google Cloud
Platform (GCP) tools like BigQuery.
Work with developers to understand website technology (JS, CMS, Single Page
Applications, iframes) and ensure proper data capture.
Develop and deliver clear, concise, and insightful reports.
Mentor and guide junior digital analysts, fostering a collaborative and
knowledge-sharing environment.
