Senior Data Scientist

Job Description

We are looking for a Senior Data Scientist MMM to join our growing team. In this

role, you will lead and contribute to Marketing Mix Modeling (MMM) and advanced

analytics engagements. You will work closely with business stakeholders, translate

business challenges into analytical problems, build statistical and machine learning

models, and deliver actionable insights to optimize marketing investments and ROI.

Key Responsibilities

Lead end-to-end development of Marketing Mix Models (MMM), from data

preparation to model building, validation, and business recommendations.

Design and implement econometric/statistical models (regression, Bayesian

methods, time series, hierarchical modeling) to measure and forecast marketing

ROI.

Collaborate with clients and internal stakeholders to understand business

objectives, translate them into analytical frameworks, and present insights with

clarity.

Mentor and guide junior team members in MMM techniques, coding best

practices, and business storytelling.

Drive automation and scalability in modeling pipelines and reporting dashboards.

Explore and apply emerging methods (e.g., causal inference, machine learning) to

enhance traditional MMM approaches.

Communicate findings effectively through visualizations, presentations, and

business-focused storytelling.

Required Skills and Experience

48 years of experience in advanced analytics, with a strong focus on Marketing

Mix Modeling.

Proven experience leading MMM projects for global clients across industries

(CPG, Retail, BFSI, Tech, etc.).

Strong statistical/econometric modeling skills (e.g., regression, time series,

Bayesian methods).

Proficiency in programming languages such as Python and/or R.

Hands-on experience with SQL for data extraction and transformation.

Strong problem-solving skills and ability to work with large, complex datasets.

Excellent client-facing skills, with experience in consulting and presenting insights

to senior business stakeholders.

Ability to manage multiple projects in a fast-paced, dynamic environment.